Produktübersicht

Hier finden Sie eine Liste aller Produkte dieser Webseite, sortiert nach verschiedenen Kategorien. Diese Seiten sind für Textbrowser optimiert:

Studium + Wirtschaft - Maschinenbau - Chemie

• 9780137154357: 33 Million People in the Room von Juliette Powell  € 18,02 [D]*  Lieferbar
  Social networks aren't just a trend anymore: they're a permanent reality - and they offer immense opportunities to businesspeople who are innovative and committed enough to take advantage of them. In this book, leading social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks. Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces newly-emerged best practices, demonstrates how to avoid crucial pitfalls, and helps you prepare for the very latest trends in online social networking. Drawing on recent research in social psychology, Powell connects the dots, revealing the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative, from planning through measurement. The techniques in 33 Million People in the Room can help you build your company, introduce new products and services, and strengthen your brands whatever they are: business or personal!
  
  
• 9780131380950: 33 Million People in the Room von Juliette Powell  € 19,21 [D]*  Lieferbar
  
  
  
• 9780130477286: 60-Second Commute, The, A Guide to Your 24/7 Home Office Life von Erica Orloff, Kathy Levinson  € 23,95 [D]*  Titel nicht mehr im Programm
  

  More than 60,000,000 people work at home at least some of the time -- and many more are considering it. Now, there's a start-to-finish sourcebook for overcoming every challenge associated with working at home -- from choosing the right technology to balancing work with your personal life. Erica Orloff and Dr. Kathy Levinson start by assessing the pluses and minuses of working at home, and helping you realistically evaluate whether you're cut out to do so. They systematically review meat-and-potatoes issues like insurance and taxation, deciding whether to incorporate, and setting up a comfortable and productive home office. Equally important, they offer extensive practical advice on the personal side of working at home -- from time management to "mental health days," avoiding isolation to setting house "rules" that help you get the job done without disregarding your family, friends, and neighbors.

  
  
  
• 9780131303218: 60-Second Commute, The, A Guide to Your 24/7 Home Office Life von Erica Orloff, Kathy Levinson  € 31,95 [D]*  Titel nicht mehr im Programm
  

  More than 60,000,000 people work at home at least some of the time--and many more are considering it. Now in paperback format, The 60-Second Commuteis the start-to-finish sourcebook for overcoming every challenge associated with working at home--from choosing the right technology to balancing work with personal life. Erica Orloff and Dr. Kathy Levinson start by assessing the pluses and minuses of working at home, and helping readers realistically evaluate whether they're cut out to do so. The authors systematically review meat-and-potatoes issues like insurance and taxation, deciding whether to incorporate, and setting up a comfortable and productive home office. Equally important, they offer extensive practical advice on the personal side of working at home--from time management to "mental health days," avoiding isolation to setting house "rules" that help work-at-home professionals get the job done without disregarding family, friends and neighbors

  
  
  
• 9780136086345: Anybody's Business von Barbara Van Syckle, Brian Tietje  € 94,11 [D]*  Lieferbar
  

  Live life, learn business. These are the lessons that will change a students' life immediately and for a lifetime.

   

  You've seen it before, the first day of class students arrive already bored, expecting the same old routine. But you don't have to give into those blank stares any longer-Anybody's Business will help you create an experience that'll keep 'em coming back for more. Immediately useful, this text wastes no time getting vital business skills across to students by showing them the connections between business concepts and their everyday lives. The skills they learn can be put to use from the moment they leave the classroom and throughout their professional journey.

  
  
  
• 9780137022076: Barack, Inc. von Barry Libert, Rick Faulk  € 15,00 [D]*  Lieferbar
  Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.
  
  
• 9780131008021: Beginning Your Career Search, A Hands-on Approach to Building Your Career Portfolio von James S. O'Rourke  € 35,26 [D]*  Titel nicht mehr im Programm
  

  Students build their individualized career portfolio through the process of self-assessment, matching career opportunities, initiating the job search, using the latest Internet-based search vehicles, preparing all job-search related documents, and building interview skills. Upon completion of this workbook, students will have a career portfolio they can use and build on as their career progresses.

  
  
  
• 9780132251211: Better Business von Mary Anne Poatsy, Kendall Martin  € 90,90 [D]*  Titel nicht mehr im Programm
  For Introduction to Business courses
  
  

  Better Business with mybizlab STARTS the conversation!

   

  Better Business is not your typical encyclopedia of business concepts! Better Business changes the flow of information so you and your students can have better conversations about the material and so both parties are active participants in the course!

   

   

  
  
  
• 9780132139113: Better Business von Michael R. Solomon, Mary Anne Poatsy, Kendall Mart  € 113,37 [D]*  Lieferbar
  

  For Introduction to Business courses

  Better Business with mybizlab STARTS the conversation!

   

  Better Business is not your typical encyclopedia of business concepts! Better Business changes the flow of information so you and your students can have better conversations about the material and so both parties are active participants in the course!

   

  
  
  
• 9780132354646: Boomers at Work von James W. Walker, Linda H. Lewis  € 17,01 [D]*  Lieferbar
  If you're a baby boomer and a professional, odds are you're going to live well into your 80s, or beyond and you may have 20+ years to work and actively pursue your interests. Work Wanted will help you plan to make those years as valuable and exciting as they can be. With practical checklists, references, and case study examples, this book is organized for action, not just talk. Drs. James Walker and Linda Lewis begin by exploding the myths, falsehoods, and obsolete "conventional wisdom" about aging and retirement that stand in your way. Drawing on their experience working with companies and individuals facing these issues, Walker and Lewis realistically assess the challenges and opportunities you'll actually encounter, from your real income needs to your evolving goals. You'll learn why a growing shortage of experienced people will play to your advantage in the workplace...how to build an action plan to keep working on your own terms...how to implement that plan in the organization you're already working for...and how to build workplaces that support respect and collaboration across generations. Ready to move on? Work Wanted will support you in reinventing yourself, pursuing more meaningful work, acquiring new skills; and mentoring, supporting, and learning from your new younger colleagues. Whatever you want to do, this book will help you stay vital, happy, and healthy while you're doing it, not just for years, but decades.
  
  
• 9780273730910: Brilliant Budgets and Forecasts von Malcolm Secrett  € 26,73 [D]*  Neuerscheinung
  

  Writing spreadsheets, budgets and forecasts is an important part of many managers roles, but do you need help in understanding and presenting the information in a clear and concise way? This step-by-step guide shows you the advantages and potentials of using spreadsheets. After reading this book you’ll be able to master company accounts; understand balance sheets, profit and loss accounts and cash flow systems; and learn to analyse and monitor your company’s financial performance.
  

  BRILLIANT OUTCOMES:
  • How to save time and gain control of your business.
  • Ability to understand, analyse and present financial information in a clear and concise way.
  

  BRILLIANT FEATURES:
  • Up-to-date examples and spreadsheets.
  • On-line downloads of examples and spreadsheet models
  • New 234mm X 156mm format to make

  
  
  
• 9780273725114: Brilliant Pitch von Shaun Varga  € 22,42 [D]*  Lieferbar
  

  In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters.

  Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay…) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching.

   Brilliant outcomes:

  • It eliminates the possibility of doing a 'bad' pitch

  • It will help readers get the content and preparation spot on by focusing on the needs of the audience.

  • It will help give readers tons of confidence so they’ll not only deliver brilliant pitches, but they’ll be eager to pitch time and time again.   

  
  
  
• 9780273730675: Brilliant Presentation Revised 2nd edition von Richard Hall  € 18,02 [D]*  Lieferbar
  

  Communication and presentation is crucial in all areas of business and a key factor in whether we succeed or not. Unless you can communicate with power and clarity you simply won’t progress.

  If you’re part of the majority who do not feel comfortable presenting then worry no more, Brilliant Presentation is here to help. By following its Brilliant Five Point Check List, you will become brilliant in a world of increasingly competent presenters. Full of secrets and tips from the most accomplished and experienced presenters, this book takes you through every stage of your presentation, and integrates both content and personal presentation coaching. There's pragmatic advice for those in need of a desperate quick fix, and a presentation diary to mark your progress from a novice presenter to a brilliant one!

   

  This second edition has been updated to follow the internal and external features now found in the latest Brilliant titles and includes a new chapter on informal presentations. Written in Hall’s highly engaging and compelling style, and supported by practical exercises, he ensures you have all the ‘know how’ you need to deliver a successful visual presentation. Why be an average presenter when you could be brilliant?

  
  
  
• 9780273726463: Brilliant Selling von Jeremy Cassell, Tom Bird  € 22,42 [D]*  Lieferbar
  

  Everyone has the potential to be brilliant at selling.

  Whether you are new to selling or want to take yourself to the next level, Brilliant Selling will give you a solid foundation of sales techniques to guarantee your success. Free from trademarked sales processes and models, you’ll read sound advice from sales professionals who know exactly what works and what doesn’t in the real world.

  As well as all the key selling skills, you’ll find out exactly what it takes to get the mindset and attitude of a brilliant sales person – you’ll discover you can sell anything you want and targets are always achievable. It’s easy if you know how!

  • Plan
  • Persuade
  • Negotiate
  • Collaborate
  • Sell!

  Outstanding features:

  How to influence anyone - includes building credibility (through knowledge, personal impact, preparation, managing meetings, etc) and establishing rapport (match, pace and lead body language, voice and words, etc)

  Give before getting - to establish strong and long-lasting customer relationships.

  Truly understand what your customer wants and how to put this into practice.

  
  
  
• 9780273720577: Brilliant Start-Up von Caspian Woods  € 18,02 [D]*  Lieferbar
  

  After the initial thrill of the idea, starting-up in business can seem a daunting, lonely, and risk-strewn path. The sole mission of Brilliant Start-Up is to give you full support every step of the way by making the whole process

  easier, meaning you remain inspired and on the road to success.

  Brilliant Start-Up is structured around 8

  practical stages that budding start-ups should go through, from the first idea to

  successful trading. The author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting

  businesses, coaching new start-ups and

  interviewing hundreds of successful

  entrepreneurs from Bob Geldof to Phillip Green.

  Following the advice and techniques in Brilliant Start-Up, you will:

  • feel positive, energised and enthused

  • be clear about the start-up process

  • beable totailor it to suit your individual needs

  • know which parts to focus on for success

  • have practical tools to use, and details of where to go for further reading/support.

  Joining the hugely successful Brilliant series, this book is set to become a bestseller and the No.1 book on small business in the UK.

  
  
  
• 9780137053490: Business Essentials von Ronald J. Ebert, Ricky W. Griffin  € 81,27 [D]*  Neuerscheinung
  For Introduction to Business Courses.
  
  The #1 brief Introduction to Business text.
  
  Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.
  
  The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in the Introduction to Business course and text. The eighth edition captures the widespread significance of these developments and presents their implications on businesses today.  
  
  
  
  
• 9780136070764: Business Essentials von Ronald J. Ebert, Ricky W. Griffin  € 82,34 [D]*  Titel nicht mehr im Programm
  For Introduction to Business courses
  
  This #1 brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business student needs to understand.
  
  The 7th edition was revised with updated content, a modern design, and engaging media for today's students.  Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.
  
  
  
  
• 9780131271999: Business Essentials, (International Edition) von Ronald J. Ebert, Ricky W. Griffin  € 68,43 [D]*  Titel nicht mehr im Programm
  

  Gain a fundamental working knowledge about every aspect of the evolving business and the environment  through real world examples and practical skill-building tools.

  For courses in Introduction to Business.

  This  brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business students needs to understand. Including all the functional areas of business, the focus on practical skills, knowing the basics and highlighting important developments in business makes for a brief book but a rich experience.

  This edition is packed full with more features and supplementary material.  New video exercises offer students the opportunity to see how real-life businesses, and the people who run them, apply fundamental business principles on a daily basis. Students and lecturers can also benefit from the exciting new companion website www.prenhall.com/Ebert

  
  
  
• 9780131441583: Business Essentials, (United States Edition) von Ronald J. Ebert, Ricky W. Griffin  € 101,60 [D]*  Titel nicht mehr im Programm
  

  For courses in Introduction to Business.

  This number-one brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business students needs to understand. Including all the functional areas of business, the focus on practical skills, knowing the basics and highlighting important developments in business makes for a brief book but a rich experience.

  
  
  
• 9780131427921: Business Ethics von Andrew Wicks, R. Edward Freeman, Patricia H. Werha  € 57,73 [D]*  Lieferbar
  For undergraduate business ethics courses.
  
  The ethical training business students need to be successful in today's challenging business world.
  
  Recent scandals have created a mistrust that has spread through the entire business sector, jeopardizing public confidence in the stock market and economy. Now more than ever, it's important for students to understand the moral foundations, rules, and implications that are vital to the core of business. Business Ethics 1e presents an in-depth introduction of business ethics that emphasizes the role of ethics as a critical part to management success.
  
  
  
  
• 9780136154082: Business in Action von Courtland Bovee, John V. Thill  € 96,25 [D]*  Titel nicht mehr im Programm
  

  For courses in Introduction to Business.

   

  Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.

  
  
  
• 9780131893801: Business in Action and Photo Essay Book Package von Courtland Bovee, Barbara Schatzman, John Thill  € 89,19 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780131968684: Business in Action, (International Edition) von Courtland L. Bovee, John V. Thill  € 85,55 [D]*  Titel nicht mehr im Programm
  

  This text's user-friendly format, manageable length, and up-to-date real world examples enable students to experience business firsthand. Business in Action takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work. This exciting text offers numerous resources to simplify teaching, promote active learning, and stimulate life-long critical thinking skills.

  
  
  
• 9780131492660: Business in Action, (United States Edition) von Courtland L. Bovee, John V. Thill  € 85,55 [D]*  Titel nicht mehr im Programm
  

  Courses in Introduction to Business

   

  This text's user-friendly format, manageable length, and up-to-date real world examples enable students to experience business firsthand. Business in Action takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work. This exciting text offers numerous resources to simplify teaching, promote active learning, and stimulate life-long critical thinking skills.

   

  
  
  
• 9780137000616: Business of IT Dollars, The von Robert Ryan, Tim Raducha-Grace  € 36,77 [D]*  Lieferbar
  

  How to drive more business value from limited IT budgets, and finally

  bridge the gap between IT and business leadership

  ° Helps IT leadership tailor innovation and tools to support the organization's business

  mission

  ° Explodes the myths that surround today's key approaches for managing and measuring

  IT

  ° Shows how to compare, utilize, and integrate techniques such as ITIL, SLAs, Balanced

  Scorecards, and benchmarking

  ° By two leading IBM experts on bringing business discipline to IT

  Summary

  In today's economic climate, it's more crucial than ever for companies to

  maximize the value being delivered by their IT organizations. That means

  finally overcoming the fundamental cultural conflict between IT and the

  business: the conflict between IT's traditional focus on technical innovation

  and the expectations of the business for standardized pricing and services that

  can be evaluated through conventional business measurements. In this handson

  book, two of IBM's leading experts bridge the gap -- showing exactly how

  to bring business discipline to IT, and align innovation with the needs and

  goals of the enterprise.

  The authors explode the myths that have evolved around techniques such as

  the IT Infrastructure Library (ITIL), Service Level Agreements (SLAs),

  Operating Level Agreements (OLAs), Underpinning Contracts (UC), and

  chargeback models. They offer how-to guidance for comparing, choosing, and

  combining the right methods for each organization, as well as indispensable

  advice on metrics and benchmarking. This book's thoughtful solutions and

  ideas won't just help IT and the business work together: they will help IT

  leadership find a new path to success in an era where IT is increasingly viewed

  as a commodity.

  
  
  
• 9780131008366: Business Plan Pro 2003 (6.0) von Courtland L. Bovee  € 23,49 [D]*  Titel nicht mehr im Programm
  

  Step by step instruction of the Windows-based Business PlanPro software walk students though the process of creating a business plan. Students examine sample plans from a variety of businesses and personalize their own professional business plan. The educational version of the best-selling Palo Alto Business PlanPro software can be packaged with any Prentice Hall Business textbooks at a nominal cost.

  
  
  
• 9780131968783: Business, (International Edition) von Ricky W Griffin, Ronald J Ebert  € 74,85 [D]*  Titel nicht mehr im Programm
  

  This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments-economic, social, and political-re-shaping some long-established business practices.

  
  
  
• 9780131495371: Business, (United States Edition) von Ricky W Griffin, Ronald J Ebert  € 121,93 [D]*  Titel nicht mehr im Programm
  

  This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments-economic, social, and political-re-shaping some long-established business practices.

  
  
  
• PDF-978-3-8273-7267-3: Chemie für Ingenieure von Guido Kickelbick  € 29,95 [D]  Titel nicht mehr im Programm
  Downloadgröße: 9.6 MB
  Format: PDF (gezippt)
  
  Dieses moderne Lehrbuch zur Chemie für Ingenieure erklärt die fundamentalen Aspekte der allgemeinen Chemie und beschreibt die Anwendungen in den Ingenieurwissenschaften. Zusammen mit den Online-Zusatzmaterialien bietet Kickelbick ein komplettes Lernpaket für den Einsteiger.
  
  Auf einen Blick:
  
Vermittelt wichtiges Basiswissen zur Chemie für jeden Ingenieur im Bachelor- und Grundstudium
Ansatz: Praktische Fragestellungen aus der Alltagschemie führen zum besseren Verständnis - wie Exkurse zum Abgaskatalysator, zum pH-Wert etc.
Ziel: Grundlagen der Chemie zu verstehen und in der Ingenieurpraxis anwenden zu können
Didaktik: Anregung zum selbstständigen Denken, um problemlösungsorientiert arbeiten zu können
Online-Materialien: Drehbare Moleküle veranschaulichen den Lehrstoff

Zielgruppe:

Maschinenbaustudenten im Bachelor- und Grundstudium

Studenten aus angrenzenden Ingenieurwissenschaften wie Bioingenieurwesen, Elektrontechnik und Bauingenieurwesen



• 9783827372673: Chemie für Ingenieure von Guido Kickelbick  € 39,95 [D]  Lieferbar
  Dieses moderne Lehrbuch zur Chemie für Ingenieure erklärt die fundamentalen Aspekte der allgemeinen Chemie und beschreibt die Anwendungen in den Ingenieurwissenschaften. Zusammen mit den Online-Zusatzmaterialien bietet Kickelbick ein komplettes Lernpaket für den Einsteiger.
  
  Auf einen Blick:
  
Vermittelt wichtiges Basiswissen zur Chemie für jeden Ingenieur im Bachelor- und Grundstudium
Ansatz: Praktische Fragestellungen aus der Alltagschemie führen zum besseren Verständnis - wie Exkurse zum Abgaskatalysator, zum pH-Wert etc.
Ziel: Grundlagen der Chemie zu verstehen und in der Ingenieurpraxis anwenden zu können
Didaktik: Anregung zum selbstständigen Denken, um problemlösungsorientiert arbeiten zu können
Online-Materialien: Drehbare Moleküle veranschaulichen den Lehrstoff

Zielgruppe:

Maschinenbaustudenten im Bachelor- und Grundstudium

Studenten aus angrenzenden Ingenieurwissenschaften wie Bioingenieurwesen, Elektrontechnik und Bauingenieurwesen



• 9780132359825: Coming China Wars, The von Peter Navarro  € 14,78 [D]*  Lieferbar
  For years, China has served as the "factory floor" for global production, driving down prices for consumers worldwide. But, unfortunately, China's rapid and chaotic industrialization has put it on a collision course with the rest of the world. The Coming China Wars was the first book to systematically cover all those conflicts: political, economic, and environmental. Now, in this new edition, Dr. Peter Navarro has thoroughly updated the entire book. You'll find new chapters on the danger posed by China's flood of defective products and contaminated food; China's dramatic military expansion and the rising threat of a "hot war"; China's space program and its profound strategic implications; China's growing suppression of human rights and free speech; and much more. The coming China Wars will be fought over everything from decent jobs, livable wages, and advanced technologies to strategic resources...and eventually to our most basic of all needs: bread, water, and air. Unless all nations immediately address these impending conflicts, the results may be catastrophic. Like the First Edition, this book demands that we think much more deeply about how to stop the coming China Wars, laying out hard choices that must be made sooner rather than later. This new edition offers even more policy recommendations, including original contributions from several of the world's most important China experts.
  
  
• 9780132281287: Coming China Wars, The, Where They Will Be Fought and How They Can Be Won von Peter Navarro  € 24,56 [D]*  Titel nicht mehr im Programm
  China is now the "factory floor" for global production. It sells to the world at the competition-crushing "China Price" and we as consumers benefit greatly. Unfortunately for the world, this story doesn't end with a cornucopia of cheap Chinese goods on our store shelves. Rather, it begins precisely at this point. It is a story about how the rapid and often chaotic industrialization of the most populous country on the planet has put China on a collision course with the rest of the world. The emergence of China as an economic superpower is currently moving on a path that will affect literally every nation and every person in the world, and potentially cause great turmoil and conflict. The primary purpose of this book is to raise the level of economic and political awareness to a level which will allow all of us, including the Chinese, to begin to think much more deeply about how to stop the Coming China Wars and to participate in the set of very hard choices that must be made. The coming China Wars will be fought over everything from decent jobs, liveable wages, and leading edge technologies to strategic resources such as oil, copper, and steel and eventually to our most basic of all needs: bread, water, and air. Unless all of the nations of this world, immediately address these impending conflicts, the results could be catastrophic.
  
  
• 9780130620552: Commitment At Work von Todd Pittinsky, Debbie Casados  € 25,95 [D]*  Lieferbar
  
  
  
• 9780131860827: Design of Things to Come, The, How Ordinary People Create Extraordinary Products von Craig M. Vogel, Jonathan Cagan, Peter Boatwright  € 23,68 [D]*  Lieferbar
  

  The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. You'll read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations.

  You'll meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling around them, but they've managed to overcome the fear of failure, in order to deliver the most exciting breakthroughs. Along the way, the authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before. The Design of Things to Come will fascinate you - whether you're a consumer who's intrigued by innovation or an executive who wants to deliver more of it.

  
  
  
• 9780137142446: Do You Matter? von Robert Brunner, Stewart Emery, Russ Hall  € 22,69 [D]*  Lieferbar
  More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
  
  
• 9780789734372: Dynamic Small Business Management von Frank Vickers  € 27,05 [D]*  Lieferbar
  Dynamic Small Business Management focuses the small business owner on increasing profits and cash flow through improving productivity, efficiency, and financial proficiency. This book's practical messages are understandable and can be immediately applied to any small business situation. Unlike many small business books that shun technology, Dynamic Small Business Management presents financial planning and analysis best practices illustrated with industry-standard Microsoft Excel and Word templates and tools in simple conversational style. The market for this book is large and growing. In 2002 there were over 22.9 million Small Business owners in the U. S, according to the Small Business Administration (SBA) with a growth rate of over 750,000 each year. If you add those small businesses that are home/cottage based and/or untracked sole proprietors the total number is more millions. SBA 2002 stats show that small businesses:
  • Provide approximately 75 percent of the net new jobs added to the economy
  • Represent 99.7 percent of all employers
  • Employ 50.1 percent of the private work force
  • Provide 40.9 percent of private sales in the country
  • Account for 39.1 percent of jobs in high technology sectors in 2001
  • Account for 52 percent of private sector output in 1999
  • Represent 97 percent of all U.S. exporters
  
  
  
• 9780130485274: Effective Teamwork, Ten Steps for Technical Professions (NetEffect) von Dr. David L. Goetsch  € 68,43 [D]*  Titel nicht mehr im Programm
  

  For Management courses.

  Approaching teamwork from the technical professionals perspective, this comprehensive, hands-on manual provides a ten-step model for effective teamwork and covers the essential teamwork principles with simulation cases in every chapter. The text addresses the three types of team—work teams, improvement teams and standing committees—as well as the factors that work against effective teamwork, the character traits that promote effective teamwork and team leadership principles.
  
  

• 9780321304513: Executive Guide to Information Security, The, Threats, Challenges, and Solutions von Mark Egan, with Tim Mather  € 30,95 [D]*  Lieferbar
  

  A primer on why cyber security is imperative--from the CIO of Symantec, the global leader in information security.

  • Provides a "short cut" for executives to learn more about information security and how it will affect their business.
  • Foreword by Richard Clarke, Former Chairman of the President's Critical Infrastructure Protection Board and Former Special Advisor to the President for Cyber Security.
  • Symantec Press--the publicity power of Symantec's PR team will boost exposure and sales.
  The book provides a pragmatic approach to evaluating security at a company and putting together an effective information security program. The book focuses on three key themes; People, Processes, and Technology and is organized according to the steps executives would follow in order to develop an information security program for their company. Key elements of the program include staffing this function at a company, putting the necessary internal processes in place, and implementing the appropriate technology. Business executives will find this book a good primer for understanding the key existing and future security issues, and for taking the necessary action to ensure the protection of their enterprise's information assets. The objective of this book is to provide a "short cut" for executives to learn more about information security and how it will affect their business in the future. An overview of information security concepts is provided, so they can be better prepared to evaluate how their company is addressing information security.
  
  
• 9780131873728: Firms of Endearment, How World-Class Companies Profit from Passion and Purpose von Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sh  € 26,70 [D]*  Lieferbar
  

  It's a fact that people are increasingly searching for higher meaning in their lives, not just in their personal but also their professional ones.

  Nowadays people are happier working for companies that not only offer and deliver results and profits but also emotional and social values, and the companies that offer these are the successful ones.

  Firms of Endearment illustrates this concept and is not a book about corporate social responsibility but it about building companies that can sustain success in a radically new era - an era where the focus for companies is 'share of heart' not just share of wallet. It looks at the workings behind hugely successful companies that have adopted this policy including IKEA, Commerce Bank and Costco. Firms of Endearment explains how they've earned powerful loyalty and affection from all their shareholders whilst still achieving fantastic sales.

  If you want your company to be a market leader, then this is the book for you.

   

  
  
  
• 9780137007783: Five Minutes on Mondays von Alan Lurie  € 16,01 [D]*  Lieferbar
  Imagine one of the world's most brutal business environments: the high-stakes, fast-paced world of New York City real estate. Now, imagine the leadership of one of the city's top real estate firms coming together every Monday morning to hear... the moral and spiritual thoughts of a Rabbi. Imagine them returning, week after week, more than 100 strong, coming to anticipate those five minutes on Monday as a moment of uncommon peace amidst Manhattan's skyscrapers. Wouldn't you like to be a fly on the wall? To hear the paths Alan Lurie traced for his listeners, how he helped them bring together their spiritual and business lives, the sacred and the profane? Five Minutes on Mondays compiles these talks for the first time, sharing Lurie's deep and profound inspiration on the challenges we all face: How can I understand others, and be understood by them? How can I prosper while keeping my integrity? When should I say what's on my mind, and when should I let it go? How can I keep going in the face of setbacks? Can I possibly balance all the demands on me? Can I find meaning and purpose at work? Lurie draws on millennia of philosophy, theology, and science to answer these questions, eloquently revealing how our best traditions all point in the same direction: to become better people, more connected to each other, and to the Divine. Above all, Lurie's words help us bring unity to the many lives we lead and function to our fullest, healthiest, highest potential.
  
  
• 9780137137473: From Concept to Consumer von Phil Baker  € 18,02 [D]*  Lieferbar
  In From Concept to Consumer, legendary product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker's product successes range from Apple's PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You'll discover what makes a winning product, and why great ideas are just 5% of the process... the easiest 5%! Baker illuminates crucial issues you won't find covered in any textbook, including: ten critical mistakes product inventors make... how to quantify and manage the hidden costs that can sink your product... how to time product delivery so you don't reach the market too early or too late... how to coordinate worldwide product development, and leverage Asian manufacturing without falling victim to its pitfalls. You'll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding "feature creep," prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. Then, once you've delivered your first winning product, Baker shows how to follow up with the next one... and the next one after that!
  
  
• 9780132206860: From Day One, CEO Advice to Launch an Extraordinary Career von William J. White  € 20,71 [D]*  Lieferbar
  

   "The perfect graduation and career kick-off gift" with "Excellent, practical advice and wisdom-based counsel from someone who has been both in the trenches and at the peak."

  Stephen Covey, author of the 15-million-copy bestseller "The 7 Habits of Highly Effective People".

  In FROM DAY ONE, long-time CEO Bill White reveals the key skills that lead to breakthrough success, and helps you integrate them into your repertoire as you manage your career for outstanding results. Discover how to identify your best possible first job, first company, first boss... and get them. Walk in at 9 am on your first day, knowing exactly what it takes to succeed. Leverage the experience of world-class executives and benefit from practical tips about everything from "managing your boss" to networking, learn how to make a superb first impression, set the best priorities for your first day, week and month, uncover unspoken "local knowledge" about success at your company, make the most of feedback, demonstrate your potential without overstepping your bounds, and strengthen crucial skills, from listening to estimating and forecasting.

  This is practical, realistic advice straight from the experts, the closest thing to your own personal CEO mentor. Why waste years learning the realities of business success? Learn them here, act on them now, and move up fast!

  
  
  
• 9780130941442: Full Telecourse Keys to Lifelong Learning Workbook von Candace Lee Egan  € 23,49 [D]*  Titel nicht mehr im Programm
  
  
  
• 9780321188885: Fundamentals of Differential Equations and Boundary Value Problems, (International Edition) von Kent B. Nagle, Edward B. Saff, Arthur David Snider  € 88,76 [D]*  Titel nicht mehr im Programm
  

  Features and Benefits

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  New to this edition

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  TOC

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• 9780137010011: FutureThink von Edie Weiner, Arnold Brown  € 26,04 [D]*  Lieferbar
  In The Untrapped Mind, two leading futurists reveal the breakthrough thinking techniques they've developed to liberate the mind from its old assumptions, and sensitize it to the earliest signals of change. Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, to see the big picture. Learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today'.  The authors show how a football game can help clarify priorities in attracting and retaining customers; how the history of railroads can put the Internet into perspective; how the 'Law of LargeNumbers' helps one recognize the drivers behind such powerful forces as deviancy and terrorism; and much more. 
  
  
• 9780131856745: FutureThink, How to Think Clearly in a Time of Change von Edie Weiner, Arnold Brown  € 22,95 [D]*  Lieferbar
  

  Future think reveals the breakthrough thinking techniques two leading futurists have developed to liberate your mind from its old assumptions, and sensitize it to the earliest signals of change so you can start responding while your competitors are still asleep.

  Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, so you can see the big picture: both the forest and the trees. You'll learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today', only more so. The authors show how a football game can help you clarify your priorities in attracting and retaining customers, how the history of railroads can put the Internet into perspective, how the 'Law of Large Numbers' helps you recognize the drivers behind such powerful forces as deviancy and terrorism, why the law of entropy explains why benchmarking often fails, how to understand the profound implications of demography and much more. Above all, this book helps you act on what you learn and overcome the human tendency to reject or deny it. Grounded in science, supported by the authors' exceptional track record as futurists, Future think teaches the most important skill you can learn right now; how to manage the future.

  
  
  
• 9780130093981: Grow Your Own Leaders, How to Identify, Develop, and Retain Leadership Talent von William C. Byham, Audrey B. Smith, Matthew J. Paes  € 39,00 [D]*  Lieferbar
  

  In this book, a team of world-renowned leadership experts introduce an entirely new approach to leadership planning.  You can begin implementing this right now to identify tomorrow's leaders within your own organistaion, and groom them for leadership more quickly and effectively than ever before.

  Drawing on a combined 30 years of research and executive consulting, this book covers every aspect of leadership development and succession planning.  The authors show how to implement four powerful strategies for accelerating development, and cover processes, roles, establishing accountability, metrics, and the role of the CEO in executive development.

  More than any other book, Grow Your Own Leaders reflects today's challenging business realities, offering techniques that will work no matter how fast your organisation or market place changes.

  
  
  
• 9780131755239: Guide to Presentations von Mary Munter, Lynn Russell  € 23,49 [D]*  Lieferbar
  <>For any course that requires students to make presentations.

  
  

  Munter/Russell is a clear, concise and practical reference for effective business presentations. 

  
  
  
• 9780273725183: How to do better creative work von Steve Harrison  € 26,73 [D]*  Lieferbar
  

  How do you achieve something as nebulous as creativity?  How do you encourage it in others?  How can you reproduce it time and again across the whole range of clients?

  Effective creative work is not a nice-to-have, it is a necessity. Whether you are the CEO of an agency or a junior just starting out, effective and award winning creative work is the only way you will differentiate yourself in a fiercely competitive marketplace.

  Here is the guidance you need from someone who has been doing just that at the very highest level for the past 15 years: Steve Harrison, the creative director who has won more major awards than any other in the world.

  Steve reveals the dynamic that lies at the heart of all great work and provides a step-by-step process to ensure you too produce award winning creative work that sells.

  
  
  
• 9780273721505: How To Lead 2e von Jo Owen  € 21,03 [D]*  Lieferbar
  

  What you actually need todo to manage, lead and succeed

   

  There has been a long search for the alchemy of leadership; we all want to find the elusive pixie dust that we can sprinkle on ourselves to turn us into glittering leaders. Few of us, however, are likely to become the ideal mix of Nelson Mandela and Lord Nelson. Instead we need something simple and practical.

   

  How To Lead cuts through all the daunting hero talk. It is a practical guide that shows how you can develop the skills and behaviours to succeed as a leader at every level of the organisation. 

   

  This book is based on original research into over 70 of the world’s best, and one or two of the world’s worst, organisations. It identifies how the rules of success and survival change at each level of the organisation. It also identifies 36 practical skills that leaders have to learn, and shows how you can develop those skills.

   

  With new sections on hiring and firing, dealing with the awkward squad and coaching for success, this second edition is your ultimate guide on how to lead and succeed.

   

  How To Lead does not guarantee that you will become a charismatic superhero. But it does load the dice in favour of you becoming an effective leader in your organisation.

   

   

  "How great to have a book that does not make leadership like climbing Mt
  Impossible, but brings it to within the compass of everyday
  achievement.  A wonderfully clear, engaging, detailed and practical book."
  
  

  Prof Nigel Nicholson, London Business School; author of Managing the Human
  Animal

  
  
  
• 9780273713326: How to make an IMPACT von Jon Moon  € 25,64 [D]*  Lieferbar
  

  Clear information shows clear thinking, and clear thinking informs, influences and impresses.

  How often do you stare at uninviting and confusing presentations, notes, reports and information packs? And get nothing out of them? But it doesn’t have to be like this. We can all produce amazingly clear work that has incredible impact – if only we knew how.  This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.You will never look at a business document in the same way again.  And your work will impress the people that matter and get the results you want.

  It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides.

  "Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents." Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc.

  "This is a vital topic that has been sorely neglected. Jon’s book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! " Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School.

   "I’ve seen Jon’s talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. " Michael Izza, Chief Executive ICAEA.

  
  
  
• 9780273726982: How To Manage von Jo Owen  € 21,03 [D]*  Lieferbar
  

  This is the ultimate ‘how to’ of management, covering all the vital hard and soft skills of management but in a readable, witty and wise form. This unique book contains all the critical information found in large manuals but delivers it in the preferred more inspiring and personal form of a readable handbook, like Rules of Management or Brilliant Manager.

  As every frontline manager knows, the theory of management is one thing but the actual day-to-day real life experience can be something else. In the real world, busy managers need to know what to do, and how to be as effective, productive and successful as possible. This is the first book to cover the 30 essential hard and soft skills of a ‘manual’ but in a readable, easily absorbed and insightful way.

  If you're only going to read one book on management ever, this is it.

   

  What's different in the new edition?

  • Light editorial revisions.

  • New material - current topical issues such as how to manage in a down turn.

  • New size - same as How To Lead 2e (216mm x 138mm).

  • Lower price - same as How to Lead 2e (£12.99).

  • Change in colour of cover.

  
  
  
• 9780131855175: In the Line of Fire, How to Handle Tough Questions...When It Counts von Jerry Weissman  € 24,56 [D]*  Lieferbar
  

  Answer even the toughest, most hostile questions brilliantly!

  You're standing in front of an audience...and you've just been asked the question you'd been dreading - or, worse, a question you never expected. What do you do? Jerry Weissman has made a career of preparing executives for that moment. He's coached nearly 500 execs on their IPO roadshows, the most critical presentations of their lives. Now, he's written an indispensable guide to answering the toughest questions you'll ever face. Using compelling examples from Presidential debates to stock analyst meetings, Weissman teaches how to respond with perfect assurance.

  Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and can ruin your credibility. Learn to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether you're an executive, politician, fundraiser, interviewee, teacher, or student - you're judged on how you handle these moments. Get this book: handle them brilliantly. The world's number 1 presentation coach shows how to get ready and stay in control - from start to finish!

  
  
  
• 9780131408968: Inside Arthur Andersen, Shifting Values, Unexpected Consequences von Susan E. Squires, Cynthia J. Smith, Lorna McDougal  € 31,95 [D]*  Titel nicht mehr im Programm
  

  The fall of the house of Andersen: insights into the business culture and the reasons for its decline.

  • A remarkable view from the inside: written by four former in-house organizational experts.
  • Culture in crisis: beyond Andersen to business culture in general (from the S&L scandals to Waste Management, Sunbeam, Enron, and Worldcom).
  • Lessons from the Andersen collapse: Why Andersen's culture failed, why other businesses remain at risk, and what to do about it.
  The authors of Arthur Andersen bring their unique insights to a close-range observation of Andersen's culture that has continued for more than 15 years. They set the stage by reviewing Andersen's unique history and role; its traditionally careful attention to "enculturing" new employees; and its social structure characterized by personal, "familial" relationships. Next, they narrate two decades of change at Andersen, showing how the firm's tightly integrated cultural system gradually began to devolve, rapidly coming apart in the wake of the 1990s new economy revolution. Organizational leaders can read this book as a profound cautionary tale; researchers and students of organizational culture can read it as one of the most extraordinary case studies ever presented. Includes a foreword by Dr. Leonard Sayles, Professor Emeritus, Columbia University Graduate School of Business.

  Dr. Cynthia Smith worked at the Management Development Group in Arthur Andersen's Center for Professional Education and Development and at World Headquarters. Susan Squires joined Andersen Worldwide in 1994, working with Andersen Consulting and Arthur Andersen. Dr. Lorna McDougall once served as a cultural specialist for Management Development at Arthur Andersen. William R. Yeack joined Arthur Andersen in 1981 and was a member of the Management Information Consulting Division, which became Andersen Consulting.
  
  

• 9780131403659: Introduction to Business Activebook von Karen Collins  € 95,18 [D]*  Titel nicht mehr im Programm
  

  For Introduction to Business courses.

   

  Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.

  
  
  
• 9780131986473: Jeffrey Gitomer's Little Gold Book of YES! Attitude, How to Find, Build and Keep a YES! Attitude for a Lifetime of Success von Jeffrey Gitomer  € 20,03 [D]*  Titel nicht mehr im Programm
  Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win!
  
  
• 9780137154104: Jeffrey Gitomer's Little Teal Book of Trust von Jeffrey Gitomer  € 15,00 [D]*  Lieferbar
  Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that others cannot. But how do you develop trust? Follow the advice of Jeffrey Gitomer, bestselling author of the Little Books, which have now sold more than two million copies worldwide. As the world's foremost expert on selling, Gitomer is uniquely qualified to speak on the issue of trust, having earned a position of trust, both to his customers and readers. Gitomer advises that trust is not the product of any secret formula. It's not something you can lay there and wait for it to happen to you. Gaining, building, and maintaining a high level of trust involves thinking, and requires reading, a clear mind, a focus on becoming a world-class expert, studying, risking, failing, the right attitude, and lacing your boots straps tighter when times are tough. But you can do it and when you do, it will lead you to wealth beyond money. It's not success, it's fulfillment - both to you and the people who trust you.This book provides the insights and answers to all of these elements of trust, and gives the reader a solid understanding of the process, and a step-by-step game plan to achieve it.
  
  
• 9780137044856: Learning from Catastrophes von Howard Kunreuther, Michael Useem  € 34,54 [D]*  Lieferbar
  

  Events ranging from Hurricane Katrina to the global economic crisis have taught businesspeople an unforgettable lesson: if you don't plan for "extreme risk," you endanger your organization's very survival. But how can you plan for events that go far beyond anything that occurs in normal day-to-day business? In Learning from Catastrophes, two renowned experts present the first comprehensive strategic framework for assessing, responding to, and managing extreme risk. Howard Kunreuther and Michael Useem build on their own breakthrough work on mitigating natural disasters, extending it to the challenges faced by real-world enterprises.

  Along with the contributions of leading experts in risk management, heuristics, and disaster recovery, they identify the behavioral biases and faulty heuristics that mislead decision makers about the likelihood of catastrophe. They go on to identify the hidden links associated with extreme risks, and present techniques for systematically building greater resilience into the organization.  The global best-seller The Black Swantold executives that "once in a lifetime" events are far more common and dangerous than they ever realized. Learning from Catastrophe shows them exactly what to do about it.

  
  
  
• 9780132362740: Little Platinum Book of Cha-Ching von Jeffrey Gitomer  € 14,40 [D]*  Lieferbar
  

  Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 17.5 strategies to build business and personal success.

  As a best-selling author and expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and shows readers how to apply these to their lives.

  While these techniques are most readily applied to sales, the skills that Jeffrey teaches go far beyond that: they are the skills needed to thrive in one's career and life. And when the reader has mastered the principles, Jeffrey goes one step further and challenges the reader not just to do what they say, but to "live" the principles. He offers 5.5 simple steps to put and keep them in practice in every aspect of life.

  
  
  
• 9780130659064: Making the Information Society, Experience, Consequences, and Possibilities von James W. Cortada  € 38,95 [D]*  Titel nicht mehr im Programm
  

  What the information revolution really means to us as business people and citizens.

  • How we have embedded technology in work, play, religion, and every significant aspect of our daily lives.
  • What's likely to happen next: the perspective of a leading historian and IBM technology consultant.
  In Making the Information Society, James Cortada offers a profound new perspective on the meaning of the information age in today's society. He steps back from the hurly-burly of the Internet, current technological advance, and stock market churn, viewing the broad sweep of change related to information technology, and the unparalleled impact of information on our lives. This book takes on the big questions: How did the information revolution happen? What are its roots? And what does it mean to our lives -- as citizens, family members, and businesspeople? Cortada demonstrates how the values and behavior of the information age are firmly rooted in hundreds of years of Western culture, showing why the information revolution took root in America first -- and why Americans have been uniquely receptive to its promises. He then shows American creativity at work, leveraging information technology in every slice of life, from work to play to religion. Finally, he offers an informed, thoughtful preview of what's likely to happen next, as the information age continues to evolve at breakneck speed. This book is a companion to the successful A Nation Transformed by Information: How Information has Shaped the United States from Colonial Times to Present, by James Cortada and Pulitzer Prize winner Alfred Chandler.

  James W. Cortada, Director of CSL Programs and Support for IBM Global Services in Madison, WI, is a leading authority on the use, management, and history of information technology. His most recent books include 21st Century Business: Managing and Working in the New Digital Economy; Into the Network Age: How IBM and Other Companies Are Getting There Now; and The Rise of the Knowledge Worker. Chairman of the Charles Babbage Foundation at the University of Minnesota, Dr. Cortada holds a Ph.D. in modern history from Florida State University.
  
  

• 9780321304520: Mapping Security, The Corporate Security Sourcebook for Today's Global Economy von Tom Patterson, with Scott Gleeson Blue  € 30,95 [D]*  Lieferbar
  

  Compelling and practical view of computer security in a multinational environment--for everyone who does business in more than one country.

  • Management-level must-read for companies and organizations that are (or will be) doing business in more than one country.
  • As companies go global in their search for profit and growth, they need to understand how to use security as a tool for success--this book shows them how.
  • Symantec Press title--the publicity power of Symantec's PR team will boost exposure and sales.
  This is a management-level book for companies and organizations that are (or will be) doing business in more than one country. This distinction applies to increasing numbers of corporations because remaining competitive depends upon supply chains, customers, and outsourced operations that routinely map across the globe. Written in three sections, the book is designed to help companies with security once they, or their extended organization, leave the comfort of their home turf and encounter new rules, regulations, threats and customs. Mapping Security is woven together by the common goal of secure business in an entertaining and informative narrative style.
  
  
• 9780131875142: Martha, On Trial, in Jail, and on a Comeback von Robert Slater  € 21,03 [D]*  Titel nicht mehr im Programm
  

  Martha Stewart is the most famous and wealthy woman on earth, a person whose name is a brand and whose influence touches virtually every home in North America and beyond. This is the Martha Stewart story you have never heard. It is the behind-the-scenes story of arrogance and miscalculation that led Martha to a trial that should never have happened, her life in a federal prison cell,  her personal transformation and finally, her carefully plotted comeback all the way to the hit TV show, The Apprentice and beyond. This gripping narrative reads like a mystery novel and draws upon dozens of exclusive interviews including candid discussions with many principals associated with Martha's trial. You'll go behind the scenes through every phase of Martha's fall and rise: the crime itself,  the indictment and both sides' trial strategy; the damning testimony of star witness Douglas Faneuil and Martha's long-time friends,  the tearful and shocking testimony of her decades' long personal testimony, the verdict and more. Robert Slater spoke to insiders at Alderson Federal Prison Camp to gain insight into Martha's prison life and behaviour, including her relationship with inmates and prison authorities and how she began plotting her comeback even while still in prison. Last but not least, he reveals the PR campaign to resurrect Martha's reputation: one that is making her the first convicted business leader of her stature to come back stronger than ever before.

  
  
  
• 9780205418480: Media of Mass Communication, The von John C Vivian  € 80,20 [D]*  Titel nicht mehr im Programm
  

  This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives.

  Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature. The three part-organization-the media, media messages, and media issues-has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages.

  
  
  
• 9780205438983: Mentoring in Action, A Month-by-Month Curriculum for Mentors and Their New Teachers von Carol Pelletier Radford  € 40,61 [D]*  Lieferbar
  
  • Contains a month-by-month guide for both mentors and new teachers. 
  • Contains numerous forms and practical tips for creating effective mentoring meetings for both the new teacher and the student teacher.
  • Outlines how to identify and discuss difficult issues as mentors and new teachers work together.
  • Includes classroom management and discipline ideas for beginners.
  
  
  
• 9780131453074: Nanotechnology and Homeland Security, New Weapons for New Wars von Daniel Ratner, Mark A. Ratner  € 25,95 [D]*  Titel nicht mehr im Programm
  

  Backcover

  ---

  Biography

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  TOC

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• 9780131927568: Nanotechnology, Science, Innovation, and Opportunity von Lynn E. Foster  € 26,64 [D]*  Lieferbar
  People want to know more about nanotechnology. There is a demand for nanotechnology books that are written for the educated layperson as evidenced by our success with the two books by the Ratners (0131014005 and 0131453076). The focus of this book is how the Nanotechnology industry will unfold and impact different industries throughout the world, and who and what will be the drivers of its development. Discussion of Nanotechnology is moving from theories and definitions of Nanotechnology to the practical issues of implementation and adoption in all types of organizations and industries. Nanotechnology cuts across all areas of science and technology; hence, no one individual can provide credibility that he/she knows everything. Therefore this book will have world-class leaders, from Academia, Industry, Venture Capital Firms, and Government, contribute chapters outlining their vision of developments, within their area of expertise, over the next 3 - 10 years in product industries such as medical diagnostics or service industries such as Venture Capital.
  
  
• 9780789733337: Organize Your Work Day In No Time von K.J. McCorry  € 12,00 [D]*  Titel nicht mehr im Programm
  

  Organize Your Work Day in No Time (0-7897-3333-1)

  Employees from every sector feel the pressure to work harder and longer each day with the average American working 199 hours more per year-or five work weeks-than just 30 years ago. Take Back Your Time, 6/4/03. Though the efficiencies of the technology age were supposed to make work faster and more productive, the opposite is actually true. The constant barrage of interruptions often stemming from non-essential emails and phone calls keep people from getting their work done. Each day the average office worker receives one interruption every eight minutes, adding up to at least four off-task hours per day or half of the average workday. CubeSmart, Interruption and Loss of Productivity White Paper Organize Your Work Day In No Time empowers workers to take back their workday and get something done. Professional organizer K.J. McCorry helps readers use the work time in their day more efficiently through simple time management and organization techniques. Whether work is in an office building, on the road, or in a home office, this book will change the way readers do business everyday. By squeezing more productivity from work hours by organizing paper and electronic files, dealing with email overload, using contact software to its full potential, and structuring an easy-to-follow action list, workers will enjoy the benefits of getting more done in less time.

  K. J. McCorry, president and founder of Officiency, Inc. in Boulder, Colorado, has been a professional organizer since 1996. She specializes in office process simplification and time management. In the past she worked extensively as a corporate intercultural trainer in the U.S. and Asia, but then turned her attention to the field of organizing after seeing a need for companies and workers to use time and resources more efficiently. K.J.'s work in office process simplification has been recognized locally and nationally in the International Herald Tribune, New York Times, Chicago Tribune, Better Homes and Gardens, Denver Business Journal, plus many others.

  
  
  
• 9780132357777: Outsmart! von Jim Champy  € 20,95 [D]*  Lieferbar
  This concise, fast-paced book is about consistently outsmarting the competition in an environment where even the best strategies rarely prevail. It's about companies that have accelerated to the leading edge of business practice and stayed there, year after year. And it's from the author who has written one of the most revolutionary books of all time: James Champy, author of Reengineering the Corporation. In Outsmart!, Champy teaches the remarkable lessons of businesses that have achieved super-high growth rates for 3 or more years in a row. These "high-velocity" companies range from classic startups to old-line family-run manufacturing businesses: from S.A. Robotics to Stonyfield Farms, MinuteClinic to Shutterfly. Champy uncovers what they share in common and shows how you can do it too in your company. Drawing on his rigorous, far-reaching research, you'll learn how to generate strategy organically: from the frontlines, executive suites, and everywhere in between. You'll discover how to outsmart your competitors by finding distinctive market positions and sustainable advantages in products and services, surprising delivery methods, and unexpected customers with unexpected needs. You'll learn how to uncover "bubbles worth bursting", organize your ideas and sharpen your focus, and combine high purpose with cool pragmatism. And you'll learn how to recognize when the world's getting ready to catch up, so you can outsmart them yet again!
  
  
• 9780131855199: Power of the Purse, The, How Smart Businesses Are Adapting to the World's Most Important Consumers-Women von Fara Warner  € 24,56 [D]*  Titel nicht mehr im Programm
  

  Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it and how you can, too.

  Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Mums.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique but in every case, these companies put women at the centre of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink', it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.

  
  
  
• 9780137031658: Rethink von Ric Merrifield  € 21,03 [D]*  Lieferbar
  It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.

   

  
  
  
• 9780137022823: Rethink von Ric Merrifield  € 18,02 [D]*  Lieferbar
  
  
  
• 9780273730095: Secrets of Success in Selling von Nicola Cook  € 23,38 [D]*  Lieferbar
  

  Do you want to achieve ordinary or extraordinary sales results?

  These are real secrets. Pearls of wisdom learnt through years of successful selling. They are the secrets that the seriously successful use and the elusive ingredients others wish they’d been told. They will ensure that you exceed your sales targets and make a real difference to your sales performance.

  Everyone has the potential to master the art of selling – now you can. Here are 12 powerful ways to ensure your sales success. Discover how to communicate with impact, increase your closing rates, build strong and lasting customer relationships, and over-all, create long-term rewards for you, your business, your team and your clients. Ready to fly?

   

  
  
  
• 9780273724926: Selling For Entrepreneurs von Kathryn Lennon  € 23,38 [D]*  Lieferbar
  

  Ditch outdated sales thinking and get 21st century selling techniques for 21st century sales volume:

  • Think and act like your customer and get more sales

  • Get fabulous sales and still be a nice person

  Selling For Entrepreneurs helps the reader learn from people just like them -entrepreneurs - with passion and enthusiasm for the subject, but without the training or patience for “traditional” selling, who have lived through the rejections and knock-backs to tell the tale!

  It details every aspect of the sales process, from planning to presentation to closing. As well as learning nuts and bolts of selling, you’ll find out how to:

  • Develop the self-image to give you the edge in every sales situation
  • Concentrate on the customer's emotional factors to ensure better sales results
  • Identify your customer's most pressing concerns
  • Position your product or service to fill those needs.
  
  
  
• 9780273708780: Simply Strategy, A do-it-yourself guide for managers von Richard Koch, Peter Nieuwenhuizen  € 31,95 [D]*  Lieferbar
  

  Are you responsible for devising the strategy for your business unit? Want to make sure you have a smart, achievable and effective strategy but not sure where to start? This book gives you strategy in a nutshell. Everything you need to know to assess your business unit and build an effective strategy for future profitability is here. The core of the book is a step-by-step guide to strategy that coaches the reader through key questions such as:

  * How do you increase profits quickly?

  * Who are we and what do we do?

  * How good is your competitive position?

  * Is this a good industry to be in?

  * What do your customers think?

  * How do you organize and realize your new strategy?

  There is no wallowing around in abstract theory: this is a highly practical guide to developing real strategy. Two business cases, with all the complicated nitty gritty of the real world, are threaded through the text to bring the concepts and techniques discussed to life. The first follows the voyage of strategy development and discovery taken by a large American tea company; the second describes a globally operating manufacturing business which carries out a so-called 'bottom-up' business analysis.

  To further enhance the book's application potential, it can be used in conjunction with a specially-developed and customisable software that allows you to generate information and graphs from your own business data - samples of this are available free to readers on the book's companion website.

  
  
  
• 9780273713555: Smarter Consulting, How to start up and succeed as an independent consultant von Mike Johnson  € 39,00 [D]*  Titel nicht mehr im Programm
  

  This is a practical and essential guide for anyone contemplating establishing their own business. Johnson captures all the key elements which allow a successful transition and is very clear about what can send you off track. Grounded in common-sense and humour.’

  Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership

  ‘I wish this book had been available when I began my independent career. There’s only one word for it – PRICELESS!!!’

  Shay McConnon, psychologist, trainer, coach and mentor

  Chances are that if you've picked up this book you are at least thinking about taking the big step of going it alone. Well, you've come to the right place. This book is about both getting you ready to be a successful independent consultant and, once you're set, developing your business and staying the course. Many go-it-alone consultants fail within two years, so if you're serious about becoming a successful independent you'll need all the help you can get. Smarter Consulting offers you practical, hands-on advice from people who've been there and who have survived to tell the tale.

  The first step is to decide if you're cut out for independent consultancy. To help you with this critical decision, Smarter Consulting talks you through what's really involved and has a self-assessment quiz to check out your suitability. While you may be an expert in your chosen specialist field, when you're working for yourself you have to be good at a whole lot of other things too. So once you've decided to go for it, Mike Johnson, himself an independent consultant for over 20 years, talks you through everything you need to do to get started, from the planning phases, to selling your business offer, to setting up your own office.

  You're bound to have a lot of questions, such as:

  ·        How do I market myself?

  ·        How can I get repeat business from my clients?

  ·        How do I win new clients?

  ·        What should I charge and what do I need to do to make sure I get paid on time?

  ·        When can I put my prices up?

  ·        Can I work from home?

  ·        How much will I need to invest?

  ·        How shall I organise my time?

  The answers to all these and more are here. If you never want to work for somebody else again, you need Smarter Consulting.

  
  
  
• 9780137018901: Social Factor, The von Maria Azua  € 25,04 [D]*  Lieferbar
  

  Harness the Power of Social Networking to Promote Innovation and Drive Growth 

  • A treasure trove of strategic and tactical insights for the business leader
  • Provides relevant experience from a host of powerful case studies and compelling business scenarios
  • Secrets for avoiding costly mistakes that can cripple a social networking initiative

  Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation-by using social networking to build thriving communities of employees, partners, and customers.

   

  Business leaders and strategists can drive immense value from social networking "inside the firewall." Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.

   

  Whatever your industry, you'll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today's most promising social technologies-from wikis and blogs to knowledge clouds.

  
  
  
• 9780131420236: Spies, Inc., Business Innovation from Israel's Masters of Espionage von Stacy Perman  € 27,63 [D]*  Lieferbar
  

  Innovation is the lynchpin of business success. And so it is for national and international security as well. This book looks at the most highly successful innovation machine in the world; a little known classified high tech unit in Israeli Intelligence know as 8-200. Its charter is to develop technologies and solutions, customized and suited to the unique challenges of fighting terrorism and endless war. An amazing story of intrigue and thrill, it shows how ideas can be developed by any organization that leapfrog the innovations of yesterday. It is a business book wrapped in a spy thriller; a great read with a message for the rest of us business people. Written by former TIME magazine and Business 2.0, journalist Stacy Perman.

  
  
  
• 9780273731177: Starting up on your own von Mike Johnson  € 34,19 [D]*  Lieferbar
  

  “I wish this book had been available when I began my independent career. There’s only one word for it – PRICELESS!!!”

   -Shay McConnon, psychologist, trainer, coach, magician and mentor

    

   

  “Grounded in common-sense and humour and very clear about what can send you off track.

  -         Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership

   

   

  "AMUST read, for anyone thinking about life outside the organisation”

   

  - Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant

   

   

  HOW TO WORK FOR YOURSELF AND MAKE IT WORK

  Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once you’re up and running.

  See the book’s website at www.pearson-books.com/startinguponyourownfor up-to-the minute financial and tax information for small businesses and the self-employed.

   

   

  IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED STARTING UP ON YOUR OWN!

  Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. Starting Up On Your Own covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course.

  If you’re not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle.

  You’re probably an expert in your chosen field. That’s great: you’ll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. Starting Up On Your Own covers everything you need to do to make money and survive as an independent.

  * Where do I start?

  * How should I market myself?

  * How can I get repeat business from my clients?

  * How do I win new clients?

  * What should I charge and what do I need to do to make sure I get paid on time?

  * When can I put up my fees? (And when shouldn’t I?)

  * Can I work from home?

  * How much will I need to invest?

  * Should I hire someone else to work for me?

  * How shall I organise my time?

   

  The answers to all these questions and more are right here. What are you waiting for?

   

  Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public organizations The author of eleven books on business and management issues, including Winning the People Wars, Talent Magnet and The New Rules of Engagement, Mike also developed a series of World of Work studies for the Financial Times and The Economistand for many international corporations and consulting firms. A frequent speaker at conferences and seminars around the globe, he is the founder and chairman of the independent global think-tank the FutureWork Forum (www.futureworkforum.com). Oh, yes, he’s also quite good at working for himself!
  
  
  
• 9781408236994: Study Skills for Business and Management Students von Paul Ramsay, Dr Pat Maier, Dr Geraldine Price  € 28,84 [D]*  Neuerscheinung
  

  This book will target the specific needs of Business and Management students to ensure that these students get the most relevant and most useful study skills advice possible. Offering valuable guidance to the core areas of practical and transferable skills needed specifically by Business and Management students, this book provides advice in a relevant and targeted way to help students assess their own performance, identify areas for improvement and see a real progress in their development.

  
  
  
• 9780273701835: Sumantra Ghoshal on Management, A Force for Good von Dr Julian Birkinshaw, Dr Gita Piramal  € 43,47 [D]*  Lieferbar
  

  Sumantra Ghoshal on Management represents Ghoshal's twenty-year intellectual odyssey to challenge the underpinnings of management thought; to expose, rework and replace the foundation stones of management thinking.   Exploring his key ideas, and reflecting his genius for collaboration along the way, this book shows how he had become a force for good in the world of management.

  "This book celebrates a great mind, a great spirit, and a dear friend." Henry Mintzberg

  "Ghoshal, a management guru, was not just a man of boundless energy and inventiveness; he also married the theoretical and the pragmatic in a way that is rare in the world of management literature."     The Economist

  "Sumantra Ghoshal was a brilliant and original thinker in a field which needs more of them. He used his intellect to understand organisations and to help managers to make them better places to work and greater forces for good"  The Guardian
  

  The death of Sumantra Ghoshal in 2004 denied management thinking of one of its most innovative and influential thinkers. 

  As much as the quality of his ideas, it was Sumantra Ghoshal's approach to research that marked him out as exceptional. He was a rare combination of idealist, contrarian and intellectual, and it was the interplay between these attributes that allowed him to make such an influential mark on the practice of management. He saw the world as it could be, rather than as it was.

  The scope of his work spanned the worlds of strategy, organisation and above all, management. He drew on the fields of economics, sociology, philosophy and psychology to ask profound questions about the nature of management thinking and the reality of management action.  What is the role of the organisation in shaping human activity, and indeed the role of the corporation in modern society?  What is the role of management theory, and the business schools that teach it, in framing the behaviour of managers?  What does it mean to manage with energy, purpose and responsibility?

  These are questions that have never been more pertinent to managers everywhere, and the answers contained in the work of Sumantra Ghoshal reveal a defining view of management as a force for good.

  Sumantra Ghoshal on Management articulates a purpose for corporations as versatile and creative amplifiers of human will and effort across natural and cultural boundaries. A purpose for managers as responsible and reflective leaders, and a role for management theory as the genuine root of positive and purposeful management behaviour.  At the heart of this work is the view that better management theory can create better management practice

  This unique collection brings together some of Sumantra Ghoshal's most influential work; on managing across borders, managing and the corporation and a positive new management agenda, and some of his most innovative collaborators; including Christopher Bartlett, Henry Mintzberg, Lynda Gratton, Peter Moran and Nitin Noria.  Here you can find his defining contributions to management thinking in The Sloan Management Review, Harvard Business Review, Academyof Management ReviewandCalifornia Management Review, drawn together with original commentaries by leading management thinkers.

  We hope that Sumantra Ghoshal on Management will stand as a companion to a challenging and insightful body of management thought, and in commemoration of one the most inspiring and thoughtful management writers of his generation. In every sense, a force for good.

  "Sumantra Ghoshal was one of a small handful of management thinkers who could speak with equal authority to the world of business and the world of academia. His ideas were challenging, insightful and often heretical, and his impact on field of management was profound. This book captures the essence of Sumantra's work as well as his more recent ideas about the deep challenges facing management theory."  
  Laura Tyson,  Dean, LondonBusinessSchool

  "Sumantra Ghoshal was one of the past quarter century's most original and creative researchers in the field of management practice.  This collection is a valuable resource that presents a challenging yet cohesive set of ideas that are testament to his importance as a provocatively original thinker in a world too often characterized by conventional wisdom and conformity."
   Christopher  A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration Emeritus, HarvardBusinessSchool

  "Sumantra Ghoshal changed the way we understand organizations and the people who populate them. In March 2004 he passed away in the midst of creating a sustained argument about the role of purpose in organizations and the natural of human goodness. This important book captures the highlights of a lifetime of work and creates a foundation from which scholars and practicing managers can craft their own purpose."
  Professor Lynda Gratton, LondonBusinessSchool

  
  
  
• 9780131855236: Talent Force von Rusty Rueff, Hank Stringer  € 18,42 [D]*  Lieferbar
  

  Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. It's not a subtle difference, but a huge competitive edge.

  The authors, recruitment leaders in the world's most competitive industries, first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. You'll learn how to develop and implement a world-class talent plan that aligns with your business objectives, and define metrics to track and optimize its success. Discover how candidates are using technology to evaluate new opportunities, benchmark their compensation, and create new back-channels of communication about worklife at your company  and your competitor's. Maximize these new technologies to grow your Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack.

  
  
  
• 9780138158057: Thank God It's Monday! von Roxanne Emmerich  € 17,07 [D]*  Lieferbar
  It's a demonstrable fact: companies that know how to have fun make more money. In this book, nationally known business transformation agent Roxanne Emmerich teaches you a complete system for bringing more of both to your business: more fun, and more money. This book combines the human elements of a great business parable with an intensely focused and realistic system that has been proven in dozens of the Midwest's most successful financial institutions - a system that repeatedly delivers major business performance improvements in just months. In the great tradition of Ken Blanchard, Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who's discovered a better, more fulfilling route to growth and profitability. As you join them both on their journey, you'll master a step-by-step roadmap for jumpstarting positive change from anywhere in the organization...replacing dysfunctional organizational behaviors with passion and creativity...overcoming setbacks...making vision and values actually work...thinking big, and making big things happen.
  
  
• 9780273710998: The Art of Decisions von Chris Blake  € 24,03 [D]*  Lieferbar
  

  When you think about it, being a manager means constantly having to make decisions. Who should you hire? What should your budget be? How should you handle this project? And even more critically, what should you do today? Decision making is one of those core skills that is assumed but rarely taught. Yet it is a complex behaviour and understanding more about how we do it and how we can use more effective decision making techniques, will pay dividends in any manager's day-to-day life.

  The Art of Decisions will ensure you have the skills to make better decisions every time. The book combines business case studies, lessons from poker, the learning from 500 years of probability and game theory, and decades of psychological research to convey powerful messages about decision making in business. It distils the meaning of good business judgement and highlights the subjective influences that haunt all decision makers, showing you how to recognise them and deal with them. 

  Written for the time-starved business manager, The Art of Decisions will have a universal appeal as it applies to all business sectors and any manager, from the newly promoted team leader to the experienced international CEO. No other book on the market addresses the fundamental issues of business decision making.  The Art of Decisions plugs that gap.

  
  
  
• 9780789729347: The Business Travel Almanac von Donna Williams, Michael Miller  € 26,00 [D]*  Lieferbar
  Business Travel Almanac 0789729342.ld

  An indispensable directory, a private pocket concierge, for the business traveler who is serious about staying productive on the road.

  • The ONLY book for business travelers on the market including information for pre-trip planning and on the road reference, with phone numbers, directions, and other essential resources.
  • Provides valuable licensed content from Gayot, www.gayot.com, including comprehensive guides with candid reviews of the best dining, accommodations, and nightlife.
  • Covers 16 large U.S. cities in detail, complete with fully-illustrated maps!
  • For those who don't want to carry the book with them on the road, a downloadable version for laptop or PDA will be available from the book's web site.
  
  
  
• 9780273712909: The Entrepreneur's Book of Checklists, 1000 tips to start and grow your business von Robert Ashton  € 21,03 [D]*  Lieferbar
  

  "If you are the sort of person who would love to start a business of your own but have not yet dared to take the plunge because you have no idea of where to start, The Entrepreneur’s Book of Checklists could go a long way to reducing the sense of panic and introducing some clarity and order into your life when you need it most."

  The Sunday Times

  Easy to navigate and simple to read, The Entrepreneur's Book of Checklists is not written to be read froom cover to cover, more to become an invaluable source of reference at every stage of the small business journey. As important as an evangelist's bible, or a car mechanic's workshop, this book will be used, heavily bookmarked and become a much worn friend.

  Each checklist is backed up by supporting advice or a real life case study - see how the tips have already helped someone just like you.

  New to this edition:

  • Written for a wider audience to include social entrepreneur's
  • Contains new case studies
  • A new chapter covering online opportunities, and key topics including e-commerce and blogging
  • Useful documents to use and adapt as your own including sales letters, getting paid letters, and short cuts to help ypu prepare your business plan, cost your product / service and approach potential investors.
  
  
  
• 9780273719120: The Truth About Innovation von Max Mckeown  € 19,21 [D]*  Lieferbar
  

  The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to:

  • increase creativity
  • encourage collaboration
  • co-create with customers
  • overcome indifference
  • make ideas into money
  • thrive on change...and much more. 

  This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. 

  The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness. 

  Part of The Truth About Series, each title aims to cover an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page.

   

  The Truth and nothing but The Truth.

   

  
  
  
• 9780273720751: The Truth About Managing Brands von Brian D. Till, Donna Heckler  € 20,03 [D]*  Lieferbar
  

  The Truth About Managing Brands brings together 52 'truths' to successfully manage and build brands in any industry or market environment.

  Leading brand researcher Brian D. Till reveals how

  to:

  • define your brand promise

  • name and position new brands

  • determine when, if, and how to reposition existing brands

  • package products to support your brands

  • manage the retail experience

  • even measure the power of brands and the effectiveness of campaigns.

  Along the way, the book reveals how to avoid the disastrous branding blunders too many companies make: mistakes in research, promotion, advertising, brand extension, segmentation, market share strategies, and more.

  Part of the successful Truth About Series. Each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page.

  The Truth and nothing but The Truth.

  
  
  
• 9780273726975: The Truth About What Customers Really Want von Michael R. Solomon  € 18,02 [D]*  Lieferbar
  

  Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action.

  In The Truth About What Customers Really Want , world-renowned customer behaviourexpert Michael R. Solomon brings togetherthe 50 absolutely crucial facts and insightsyou must know to successfully attract andkeepprofitable customers.

  Solomon reveals:

  • how changing gender roles are impacting marketing

  • how to shape your brand's personality

  • market by lifestyle

  • build brand communities and consumer tribes

  • how to generate low-cost buzz via guerrilla and viral marketing.

   

  Unlike some books on customer behaviour, this one's simple to use, up-to-date, and complete.

  “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behaviour and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

  Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

  
  
  
• 9780132354622: Truth About Change, The von William Kane  € 17,01 [D]*  Lieferbar
  The Truth About Thriving in Change offers real solutions for the tough challenges faced by every business leader who needs to drive and sustain successful change. You'll discover: which skills you need most, and how to develop them; how to lead change without eroding employee motivation, commitment, and productivity; why you must start fast, and "run before you walk"; when to persuade, when to educate, and when to "use force"; how to make the change agenda everyone's agenda, and create the right cultural framework for successful change. This isn't "someone's opinion": it's a definitive, evidence-based guide to effective change leadership -- a set of bedrock principles you can rely on throughout your entire management career.
  
  
• 9780132354639: Truth About Decision Making, The von Robert E. Gunther  € 16,76 [D]*  Lieferbar
  This book brings together 50 powerful "truths" about making better decisions: real solutions for the tough challenges faced by every decision-maker, in business and in life. You'll discover how to systematically prepare to make better decisions... how to get the right information, without getting buried in useless data... how to minimize your risks, and then act decisively... how to handle your emotions... make better group decisions... survive mistakes... and a whole lot more. This isn't "someone's opinion": it's a definitive, evidence-based guide to effective decision-making -- a set of bedrock principles you can rely on no matter what kind of decisions you make!
  
  
• 9780132354912: Truth About Getting the Best From People, The von Martha I. Finney  € 18,14 [D]*  Lieferbar
  The Truth About Series offers in each book the collected and distilled knowledge on a topic and how you can use this knowledge in your daily life. With an "aha" on every page, information is presented in a clear and accessible style that the reader can easily reference. Written in short chapters, each book aims to cover an entire field of knowledge, cut to the gist of each subject in an entertaining way, and when necessary, pull the curtain back and pop the bubble of commonly held assumptions. Each Truth is a tool to make you more successful. Creating and leading a team of self-motivated individual contributors who love their jobs is a learnable skill that has traceable and measurable results on the bottom line. Employee engagement is not an exotic piece of magic available only to the specially anointed and the lavishly budgeted. It's within everyone's grasp, no matter the budget or the industry. This is the book for people who have asked the questions: What if I don't have money for the special, presumably discretionary doo-dads that keep employees cheerful on the job?; Isn't employee engagement a popularity contest that's won only by leaders loaded with charisma and some kind of magic mojo that makes people follow them anywhere?; Aren't people basically lazy losers who would rather be fishing, doing dishes, anywhere but here?
  
  
• 9780137080571: Truth About Getting the Best From People, The von Martha I. Finney  € 17,80 [D]*  Lieferbar
  Creating and leading a team of self-motivated individual contributors who love their jobs is a learnable skill that has traceable and measurable results on the bottom line. Employee engagement is not an exotic piece of magic available only to the specially anointed and the lavishly budgeted. It's within everyone's grasp, no matter the budget or the industry. This is the book for people who have asked the questions: What if I don't have money for the special, presumably discretionary doo-dads that keep employees cheerful on the job?; Isn't employee engagement a popularity contest that's won only by leaders loaded with charisma and some kind of magic mojo that makes people follow them anywhere?; Aren't people basically lazy losers who would rather be fishing, doing dishes, anywhere but here?
  
  
• 9780789739407: Truth About Green Business, The von Gil Friend  € 16,01 [D]*  Lieferbar
  

  Everything you need to know to green your business and grow your profit.

  . The truth about what climate change means for your business

  . The truth about running lean and green

  . The truth about future proofing your business

   

  Simply the best thinking

  THE TRUTH AND NOTHING BUT THE TRUTH

   

  This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.

   

   "This little book is inspiring in its range and practicality-not just for CEOs, but for every member of the enterprise.an exceptionally useful guide for 'going green' at any scale of enterprise."

  CHIP CONLEY, CEO, Joie de Vivre Hospitality

   

  "In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward."

  JOEL MAKOWER, Executive Editor, GreenBiz.com

   

  Introduction     ix

  Part I: The Truth About Green Business

  TRUTH 1: What is a green business?      1

  TRUTH 2: Why green your business?      5

  TRUTH 3: How to approach greening your business     9

  TRUTH 4: Why now?      13

  TRUTH 5: Climate change and your business     17

  Part II: The Truth About Green Strategy

  TRUTH 6: Profit and purpose     23

  TRUTH 7: How green is good enough?      27

  TRUTH 8: Green regulations     31

  Part III: The Truth About Green Operations

  TRUTH 9: Secrets hiding in plain sight     35

  TRUTH 10: Eco-efficiency: Good for business and the environment     39

  TRUTH 11: Waste? Not! Eliminating non-product      43

  TRUTH 12: EcoAudits can guide your course     47

  TRUTH 13: Running lean and green     53

  TRUTH 14: Carbon footprinting     57

  TRUTH 15: Reducing your carbon footprint     63

  Part IV: The Truth About Green Marketing

  TRUTH 16: Green branding and messaging     67

  TRUTH 17: Creating strong EcoLabels     71

  TRUTH 18: Green marketing claims     77

  TRUTH 19: Reaching conscious consumers     81

  Part V: The Truth About Green Products and Services

  TRUTH 20: What makes a product green?      85

  TRUTH 21: Product take-back     89

  TRUTH 22: Product to service     93

  TRUTH 23: What makes a service green?      97

  Part VI: The Truth About Green Design

  TRUTH 24: Biomimicry-learning from life    

  TRUTH 25: Reducing your product footprints     105

  TRUTH 26: Cradle to cradle     109

  TRUTH 27: Design with nature     113

  TRUTH 28: Innovation is at the heart of greening     117

  Part VII: The Truth About Green Procurement

  TRUTH 29: Environmentally preferable purchasing     121

  TRUTH 30: Supply chain management and partnerships     125

  TRUTH 31: Supplier scorecards     129

  TRUTH 32: Clearing the rising bar     133

  Part VIII: The Truth About Green Buildings

  TRUTH 33: LEED standards for green buildings     137

  TRUTH 34: The cost of green building     141

  TRUTH 35: Green buildings improve productivity     145

  TRUTH 36: Integrative design for green building     149

  Part IX: The Truth About Green IT

  TRUTH 37: Computers and electronics     153

  TRUTH 38: Creating more effi cient data centers     157

  TRUTH 39: How IT can drive greening     161

  Part X: The Truth About Green Management

  TRUTH 40: Engaging employees     165

  TRUTH 41: Engaging stakeholders     169

  TRUTH 42: Keeping score     173

  TRUTH 43: Employee incentives     177

  TRUTH 44: Environmental management systems     181

  Part XI: The Truth About Green Finance

  TRUTH 45: Profit, value, and risk     185

  TRUTH 46: Reality-based accounting     189

  TRUTH 47: Investing in green and attracting green investment     193

  TRUTH 48: Carbon trading and offsets     197

  TRUTH 49: Fiduciary duty     201

  Part XII: The Truth About Green Futures

  TRUTH 50: Certainty in the face of uncertainty     207

  TRUTH 51: Scenario planning     211

  TRUTH 52: Future proofing     215

  APPENDIX A: References     219

  Acknowledgments     228

  About the Author     229

   

  Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.

  APPENDIX B: Resources

   

  
  
  
• 9780132354967: Truth About Presenting, The von James O'Rourke  € 16,76 [D]*  Lieferbar
  Dynamic, effective public speaking is the gateway to professional and personal success. It's not easy, but it's a skill you can develop, with determination, practice, and knowledge of a few basic truths. The Truth About Confident Presenting reveals those truths, offering real solutions for the obstacles and fears faced by every presenter. You'll discover: what makes people listen, and what instantly turns them off; how to prepare effectively, not obsessively; how to scope out your audience and muster evidence that'll convince them; when and how to listen; how to manage anxiety; establish a great first impression; make nonverbal cues work for you; use PowerPoint well; handle hostile questions confidently; and much more. This isn't someone's opinion: it's a definitive guide to effective presenting: a set of bedrock principles you can rely on to help you succeed with any audience.
  
  
• 9780131735422: Understanding Business Ethics von Peter Stanwick, Sarah Stanwick  € 96,25 [D]*  Lieferbar
  

  For undergraduate and graduate management courses.

   

  This text is a vehicle for classroom discussion on recent, ethical business cases; and how students can handle future ones in their careers.

   

  
  
  
• 9780132244794: We are Smarter Than Me von Barry Libert, Jon Spector, Foreword Don Tapscott  € 19,95 [D]*  Lieferbar
  

  Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

  
  
  
• 9780130671653: What's Your Life Worth?, Health Care Rationing... Who Lives? Who Dies? And Who Decides? von David Dranove  € 31,95 [D]*  Titel nicht mehr im Programm
  

  Healthcare rationing is coming, with a vengeance. If you value your health, you'd better understand it--and be ready. In this book, one of the world's leading healthcare economists offers a hard-nosed analysis of today's soaring healthcare costs--and shows how it will feel to be at the mercy of a system that might choose not to cure you. Dranove previews the transition from today's ad hoc rationing to an era of "rational rationing," in which economic analysis of the value of human lives and specific treatments is both explicit and routine. He assesses the mixed results of rational rationing in Great Britain and Australia, where government decision-makers struggle with balancing science and politics, in the face of budgets that place a shockingly low value on life. You'll discover healthcare economists have learned to numerically score different diseases to determine which are most worth curing; even how to calculate the value of your own life in tomorrow's healthcare system. Finally, Dranove compares the track record of government-sponsored and market-based rationing, concluding that if rationing must come, it's best left to the market, where individuals can decide for themselves what their lives are worth.