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zurückMore than 60,000,000 people work at home at least some of the time -- and many more are considering it. Now, there's a start-to-finish sourcebook for overcoming every challenge associated with working at home -- from choosing the right technology to balancing work with your personal life. Erica Orloff and Dr. Kathy Levinson start by assessing the pluses and minuses of working at home, and helping you realistically evaluate whether you're cut out to do so. They systematically review meat-and-potatoes issues like insurance and taxation, deciding whether to incorporate, and setting up a comfortable and productive home office. Equally important, they offer extensive practical advice on the personal side of working at home -- from time management to "mental health days," avoiding isolation to setting house "rules" that help you get the job done without disregarding your family, friends, and neighbors.
More than 60,000,000 people work at home at least some of the time--and many more are considering it. Now in paperback format, The 60-Second Commuteis the start-to-finish sourcebook for overcoming every challenge associated with working at home--from choosing the right technology to balancing work with personal life. Erica Orloff and Dr. Kathy Levinson start by assessing the pluses and minuses of working at home, and helping readers realistically evaluate whether they're cut out to do so. The authors systematically review meat-and-potatoes issues like insurance and taxation, deciding whether to incorporate, and setting up a comfortable and productive home office. Equally important, they offer extensive practical advice on the personal side of working at home--from time management to "mental health days," avoiding isolation to setting house "rules" that help work-at-home professionals get the job done without disregarding family, friends and neighbors
Live life, learn business. These are the lessons that will change a students' life immediately and for a lifetime.
You've seen it before, the first day of class students arrive already bored, expecting the same old routine. But you don't have to give into those blank stares any longer-Anybody's Business will help you create an experience that'll keep 'em coming back for more. Immediately useful, this text wastes no time getting vital business skills across to students by showing them the connections between business concepts and their everyday lives. The skills they learn can be put to use from the moment they leave the classroom and throughout their professional journey.
Students build their individualized career portfolio through the process of self-assessment, matching career opportunities, initiating the job search, using the latest Internet-based search vehicles, preparing all job-search related documents, and building interview skills. Upon completion of this workbook, students will have a career portfolio they can use and build on as their career progresses.
Better Business with mybizlab STARTS the conversation!
Better Business is not your typical encyclopedia of business concepts! Better Business changes the flow of information so you and your students can have better conversations about the material and so both parties are active participants in the course!
For Introduction to Business courses
Better Business with mybizlab STARTS the conversation!
Better Business is not your typical encyclopedia of business concepts! Better Business changes the flow of information so you and your students can have better conversations about the material and so both parties are active participants in the course!
Writing spreadsheets, budgets and forecasts is an important part of many managers roles, but do you need help in understanding and presenting the information in a clear and concise way? This step-by-step guide shows you the advantages and potentials of using spreadsheets. After reading this book youll be able to master company accounts; understand balance sheets, profit and loss accounts and cash flow systems; and learn to analyse and monitor your companys financial performance.
BRILLIANT OUTCOMES:
How to save time and gain control of your business.
Ability to understand, analyse and present financial information in a clear and concise way.
BRILLIANT FEATURES:
Up-to-date examples and spreadsheets.
On-line downloads of examples and spreadsheet models
New 234mm X 156mm format to make
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters.
Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay ) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching.
Brilliant outcomes:
Communication and presentation is crucial in all areas of business and a key factor in whether we succeed or not. Unless you can communicate with power and clarity you simply wont progress.
If youre part of the majority who do not feel comfortable presenting then worry no more, Brilliant Presentation is here to help. By following its Brilliant Five Point Check List, you will become brilliant in a world of increasingly competent presenters. Full of secrets and tips from the most accomplished and experienced presenters, this book takes you through every stage of your presentation, and integrates both content and personal presentation coaching. There's pragmatic advice for those in need of a desperate quick fix, and a presentation diary to mark your progress from a novice presenter to a brilliant one!
This second edition has been updated to follow the internal and external features now found in the latest Brilliant titles and includes a new chapter on informal presentations. Written in Halls highly engaging and compelling style, and supported by practical exercises, he ensures you have all the know how you need to deliver a successful visual presentation. Why be an average presenter when you could be brilliant?
Everyone has the potential to be brilliant at selling.
Whether you are new to selling or want to take yourself to the next level, Brilliant Selling will give you a solid foundation of sales techniques to guarantee your success. Free from trademarked sales processes and models, youll read sound advice from sales professionals who know exactly what works and what doesnt in the real world.
As well as all the key selling skills, youll find out exactly what it takes to get the mindset and attitude of a brilliant sales person youll discover you can sell anything you want and targets are always achievable. Its easy if you know how!
Outstanding features:
How to influence anyone - includes building credibility (through knowledge, personal impact, preparation, managing meetings, etc) and establishing rapport (match, pace and lead body language, voice and words, etc)
Give before getting - to establish strong and long-lasting customer relationships.
Truly understand what your customer wants and how to put this into practice.
After the initial thrill of the idea, starting-up in business can seem a daunting, lonely, and risk-strewn path. The sole mission of Brilliant Start-Up is to give you full support every step of the way by making the whole process
easier, meaning you remain inspired and on the road to success.
Brilliant Start-Up is structured around 8
practical stages that budding start-ups should go through, from the first idea to
successful trading. The author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting
businesses, coaching new start-ups and
interviewing hundreds of successful
entrepreneurs from Bob Geldof to Phillip Green.
Following the advice and techniques in Brilliant Start-Up, you will:
feel positive, energised and enthused
be clear about the start-up process
beable totailor it to suit your individual needs
know which parts to focus on for success
have practical tools to use, and details of where to go for further reading/support.
Joining the hugely successful Brilliant series, this book is set to become a bestseller and the No.1 book on small business in the UK.
Gain a fundamental working knowledge about every aspect of the evolving business and the environment through real world examples and practical skill-building tools.
For courses in Introduction to Business.
This brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business students needs to understand. Including all the functional areas of business, the focus on practical skills, knowing the basics and highlighting important developments in business makes for a brief book but a rich experience.
This edition is packed full with more features and supplementary material. New video exercises offer students the opportunity to see how real-life businesses, and the people who run them, apply fundamental business principles on a daily basis. Students and lecturers can also benefit from the exciting new companion website www.prenhall.com/Ebert
For courses in Introduction to Business.
This number-one brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business students needs to understand. Including all the functional areas of business, the focus on practical skills, knowing the basics and highlighting important developments in business makes for a brief book but a rich experience.
For courses in Introduction to Business.
Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.
This text's user-friendly format, manageable length, and up-to-date real world examples enable students to experience business firsthand. Business in Action takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work. This exciting text offers numerous resources to simplify teaching, promote active learning, and stimulate life-long critical thinking skills.
Courses in Introduction to Business
This text's user-friendly format, manageable length, and up-to-date real world examples enable students to experience business firsthand. Business in Action takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work. This exciting text offers numerous resources to simplify teaching, promote active learning, and stimulate life-long critical thinking skills.
How to drive more business value from limited IT budgets, and finally
bridge the gap between IT and business leadership
° Helps IT leadership tailor innovation and tools to support the organization's business
mission
° Explodes the myths that surround today's key approaches for managing and measuring
IT
° Shows how to compare, utilize, and integrate techniques such as ITIL, SLAs, Balanced
Scorecards, and benchmarking
° By two leading IBM experts on bringing business discipline to IT
Summary
In today's economic climate, it's more crucial than ever for companies to
maximize the value being delivered by their IT organizations. That means
finally overcoming the fundamental cultural conflict between IT and the
business: the conflict between IT's traditional focus on technical innovation
and the expectations of the business for standardized pricing and services that
can be evaluated through conventional business measurements. In this handson
book, two of IBM's leading experts bridge the gap -- showing exactly how
to bring business discipline to IT, and align innovation with the needs and
goals of the enterprise.
The authors explode the myths that have evolved around techniques such as
the IT Infrastructure Library (ITIL), Service Level Agreements (SLAs),
Operating Level Agreements (OLAs), Underpinning Contracts (UC), and
chargeback models. They offer how-to guidance for comparing, choosing, and
combining the right methods for each organization, as well as indispensable
advice on metrics and benchmarking. This book's thoughtful solutions and
ideas won't just help IT and the business work together: they will help IT
leadership find a new path to success in an era where IT is increasingly viewed
as a commodity.
Step by step instruction of the Windows-based Business PlanPro software walk students though the process of creating a business plan. Students examine sample plans from a variety of businesses and personalize their own professional business plan. The educational version of the best-selling Palo Alto Business PlanPro software can be packaged with any Prentice Hall Business textbooks at a nominal cost.
This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments-economic, social, and political-re-shaping some long-established business practices.
This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments-economic, social, and political-re-shaping some long-established business practices.
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. You'll read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations.
You'll meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling around them, but they've managed to overcome the fear of failure, in order to deliver the most exciting breakthroughs. Along the way, the authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before. The Design of Things to Come will fascinate you - whether you're a consumer who's intrigued by innovation or an executive who wants to deliver more of it.
For Management courses.
Approaching teamwork from the technical professionals perspective, this comprehensive, hands-on manual provides a ten-step model for effective teamwork and covers the essential teamwork principles with simulation cases in every chapter. The text addresses the three types of team—work teams, improvement teams and standing committees—as well as the factors that work against effective teamwork, the character traits that promote effective teamwork and team leadership principles.
A primer on why cyber security is imperative--from the CIO of Symantec, the global leader in information security.
It's a fact that people are increasingly searching for higher meaning in their lives, not just in their personal but also their professional ones.
Nowadays people are happier working for companies that not only offer and deliver results and profits but also emotional and social values, and the companies that offer these are the successful ones.
Firms of Endearment illustrates this concept and is not a book about corporate social responsibility but it about building companies that can sustain success in a radically new era - an era where the focus for companies is 'share of heart' not just share of wallet. It looks at the workings behind hugely successful companies that have adopted this policy including IKEA, Commerce Bank and Costco. Firms of Endearment explains how they've earned powerful loyalty and affection from all their shareholders whilst still achieving fantastic sales.
If you want your company to be a market leader, then this is the book for you.
"The perfect graduation and career kick-off gift" with "Excellent, practical advice and wisdom-based counsel from someone who has been both in the trenches and at the peak."
Stephen Covey, author of the 15-million-copy bestseller "The 7 Habits of Highly Effective People".
In FROM DAY ONE, long-time CEO Bill White reveals the key skills that lead to breakthrough success, and helps you integrate them into your repertoire as you manage your career for outstanding results. Discover how to identify your best possible first job, first company, first boss... and get them. Walk in at 9 am on your first day, knowing exactly what it takes to succeed. Leverage the experience of world-class executives and benefit from practical tips about everything from "managing your boss" to networking, learn how to make a superb first impression, set the best priorities for your first day, week and month, uncover unspoken "local knowledge" about success at your company, make the most of feedback, demonstrate your potential without overstepping your bounds, and strengthen crucial skills, from listening to estimating and forecasting.
This is practical, realistic advice straight from the experts, the closest thing to your own personal CEO mentor. Why waste years learning the realities of business success? Learn them here, act on them now, and move up fast!
Future think reveals the breakthrough thinking techniques two leading futurists have developed to liberate your mind from its old assumptions, and sensitize it to the earliest signals of change so you can start responding while your competitors are still asleep.
Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, so you can see the big picture: both the forest and the trees. You'll learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today', only more so. The authors show how a football game can help you clarify your priorities in attracting and retaining customers, how the history of railroads can put the Internet into perspective, how the 'Law of Large Numbers' helps you recognize the drivers behind such powerful forces as deviancy and terrorism, why the law of entropy explains why benchmarking often fails, how to understand the profound implications of demography and much more. Above all, this book helps you act on what you learn and overcome the human tendency to reject or deny it. Grounded in science, supported by the authors' exceptional track record as futurists, Future think teaches the most important skill you can learn right now; how to manage the future.
Drawing on a combined 30 years of research and executive consulting, this book covers every aspect of leadership development and succession planning. The authors show how to implement four powerful strategies for accelerating development, and cover processes, roles, establishing accountability, metrics, and the role of the CEO in executive development.
More than any other book, Grow Your Own Leaders reflects today's challenging business realities, offering techniques that will work no matter how fast your organisation or market place changes.
Munter/Russell is a clear, concise and practical reference for effective business presentations.
How do you achieve something as nebulous as creativity? How do you encourage it in others? How can you reproduce it time and again across the whole range of clients?
Effective creative work is not a nice-to-have, it is a necessity. Whether you are the CEO of an agency or a junior just starting out, effective and award winning creative work is the only way you will differentiate yourself in a fiercely competitive marketplace.
Here is the guidance you need from someone who has been doing just that at the very highest level for the past 15 years: Steve Harrison, the creative director who has won more major awards than any other in the world.
Steve reveals the dynamic that lies at the heart of all great work and provides a step-by-step process to ensure you too produce award winning creative work that sells.
What you actually need todo to manage, lead and succeed
There has been a long search for the alchemy of leadership; we all want to find the elusive pixie dust that we can sprinkle on ourselves to turn us into glittering leaders. Few of us, however, are likely to become the ideal mix of Nelson Mandela and Lord Nelson. Instead we need something simple and practical.
How To Lead cuts through all the daunting hero talk. It is a practical guide that shows how you can develop the skills and behaviours to succeed as a leader at every level of the organisation.
This book is based on original research into over 70 of the worlds best, and one or two of the worlds worst, organisations. It identifies how the rules of success and survival change at each level of the organisation. It also identifies 36 practical skills that leaders have to learn, and shows how you can develop those skills.
With new sections on hiring and firing, dealing with the awkward squad and coaching for success, this second edition is your ultimate guide on how to lead and succeed.
How To Lead does not guarantee that you will become a charismatic superhero. But it does load the dice in favour of you becoming an effective leader in your organisation.
"How great to have a book that does not make leadership like climbing Mt
Impossible, but brings it to within the compass of everyday
achievement. A wonderfully clear, engaging, detailed and practical book."
Prof Nigel Nicholson, London Business School; author of Managing the Human
Animal
Clear information shows clear thinking, and clear thinking informs, influences and impresses.
How often do you stare at uninviting and confusing presentations, notes, reports and information packs? And get nothing out of them? But it doesnt have to be like this. We can all produce amazingly clear work that has incredible impact if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want.
It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides.
"Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents." Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc.
"This is a vital topic that has been sorely neglected. Jons book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! " Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School.
"Ive seen Jons talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. " Michael Izza, Chief Executive ICAEA.
This is the ultimate how to of management, covering all the vital hard and soft skills of management but in a readable, witty and wise form. This unique book contains all the critical information found in large manuals but delivers it in the preferred more inspiring and personal form of a readable handbook, like Rules of Management or Brilliant Manager.
As every frontline manager knows, the theory of management is one thing but the actual day-to-day real life experience can be something else. In the real world, busy managers need to know what to do, and how to be as effective, productive and successful as possible. This is the first book to cover the 30 essential hard and soft skills of a manual but in a readable, easily absorbed and insightful way.
If you're only going to read one book on management ever, this is it.
What's different in the new edition?
Answer even the toughest, most hostile questions brilliantly!
You're standing in front of an audience...and you've just been asked the question you'd been dreading - or, worse, a question you never expected. What do you do? Jerry Weissman has made a career of preparing executives for that moment. He's coached nearly 500 execs on their IPO roadshows, the most critical presentations of their lives. Now, he's written an indispensable guide to answering the toughest questions you'll ever face. Using compelling examples from Presidential debates to stock analyst meetings, Weissman teaches how to respond with perfect assurance.
Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and can ruin your credibility. Learn to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether you're an executive, politician, fundraiser, interviewee, teacher, or student - you're judged on how you handle these moments. Get this book: handle them brilliantly. The world's number 1 presentation coach shows how to get ready and stay in control - from start to finish!
Dr. Cynthia Smith worked at the Management Development Group in Arthur Andersen's Center for Professional Education and Development and at World Headquarters. Susan Squires joined Andersen Worldwide in 1994, working with Andersen Consulting and Arthur Andersen. Dr. Lorna McDougall once served as a cultural specialist for Management Development at Arthur Andersen. William R. Yeack joined Arthur Andersen in 1981 and was a member of the Management Information Consulting Division, which became Andersen Consulting.
For Introduction to Business courses.
Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.
Events ranging from Hurricane Katrina to the global economic crisis have taught businesspeople an unforgettable lesson: if you don't plan for "extreme risk," you endanger your organization's very survival. But how can you plan for events that go far beyond anything that occurs in normal day-to-day business? In Learning from Catastrophes, two renowned experts present the first comprehensive strategic framework for assessing, responding to, and managing extreme risk. Howard Kunreuther and Michael Useem build on their own breakthrough work on mitigating natural disasters, extending it to the challenges faced by real-world enterprises.
Along with the contributions of leading experts in risk management, heuristics, and disaster recovery, they identify the behavioral biases and faulty heuristics that mislead decision makers about the likelihood of catastrophe. They go on to identify the hidden links associated with extreme risks, and present techniques for systematically building greater resilience into the organization. The global best-seller The Black Swantold executives that "once in a lifetime" events are far more common and dangerous than they ever realized. Learning from Catastrophe shows them exactly what to do about it.
Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 17.5 strategies to build business and personal success.
As a best-selling author and expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and shows readers how to apply these to their lives.
While these techniques are most readily applied to sales, the skills that Jeffrey teaches go far beyond that: they are the skills needed to thrive in one's career and life. And when the reader has mastered the principles, Jeffrey goes one step further and challenges the reader not just to do what they say, but to "live" the principles. He offers 5.5 simple steps to put and keep them in practice in every aspect of life.
James W. Cortada, Director of CSL Programs and Support for IBM Global Services in Madison, WI, is a leading authority on the use, management, and history of information technology. His most recent books include 21st Century Business: Managing and Working in the New Digital Economy; Into the Network Age: How IBM and Other Companies Are Getting There Now; and The Rise of the Knowledge Worker. Chairman of the Charles Babbage Foundation at the University of Minnesota, Dr. Cortada holds a Ph.D. in modern history from Florida State University.
Compelling and practical view of computer security in a multinational environment--for everyone who does business in more than one country.
Martha Stewart is the most famous and wealthy woman on earth, a person whose name is a brand and whose influence touches virtually every home in North America and beyond. This is the Martha Stewart story you have never heard. It is the behind-the-scenes story of arrogance and miscalculation that led Martha to a trial that should never have happened, her life in a federal prison cell, her personal transformation and finally, her carefully plotted comeback all the way to the hit TV show, The Apprentice and beyond. This gripping narrative reads like a mystery novel and draws upon dozens of exclusive interviews including candid discussions with many principals associated with Martha's trial. You'll go behind the scenes through every phase of Martha's fall and rise: the crime itself, the indictment and both sides' trial strategy; the damning testimony of star witness Douglas Faneuil and Martha's long-time friends, the tearful and shocking testimony of her decades' long personal testimony, the verdict and more. Robert Slater spoke to insiders at Alderson Federal Prison Camp to gain insight into Martha's prison life and behaviour, including her relationship with inmates and prison authorities and how she began plotting her comeback even while still in prison. Last but not least, he reveals the PR campaign to resurrect Martha's reputation: one that is making her the first convicted business leader of her stature to come back stronger than ever before.
This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives.
Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature. The three part-organization-the media, media messages, and media issues-has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages.
Organize Your Work Day in No Time (0-7897-3333-1)
Employees from every sector feel the pressure to work harder and longer each day with the average American working 199 hours more per year-or five work weeks-than just 30 years ago. Take Back Your Time, 6/4/03. Though the efficiencies of the technology age were supposed to make work faster and more productive, the opposite is actually true. The constant barrage of interruptions often stemming from non-essential emails and phone calls keep people from getting their work done. Each day the average office worker receives one interruption every eight minutes, adding up to at least four off-task hours per day or half of the average workday. CubeSmart, Interruption and Loss of Productivity White Paper Organize Your Work Day In No Time empowers workers to take back their workday and get something done. Professional organizer K.J. McCorry helps readers use the work time in their day more efficiently through simple time management and organization techniques. Whether work is in an office building, on the road, or in a home office, this book will change the way readers do business everyday. By squeezing more productivity from work hours by organizing paper and electronic files, dealing with email overload, using contact software to its full potential, and structuring an easy-to-follow action list, workers will enjoy the benefits of getting more done in less time.K. J. McCorry, president and founder of Officiency, Inc. in Boulder, Colorado, has been a professional organizer since 1996. She specializes in office process simplification and time management. In the past she worked extensively as a corporate intercultural trainer in the U.S. and Asia, but then turned her attention to the field of organizing after seeing a need for companies and workers to use time and resources more efficiently. K.J.'s work in office process simplification has been recognized locally and nationally in the International Herald Tribune, New York Times, Chicago Tribune, Better Homes and Gardens, Denver Business Journal, plus many others.
Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it and how you can, too.
Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Mums.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique but in every case, these companies put women at the centre of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink', it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.
Do you want to achieve ordinary or extraordinary sales results?
These are real secrets. Pearls of wisdom learnt through years of successful selling. They are the secrets that the seriously successful use and the elusive ingredients others wish theyd been told. They will ensure that you exceed your sales targets and make a real difference to your sales performance.
Everyone has the potential to master the art of selling now you can. Here are 12 powerful ways to ensure your sales success. Discover how to communicate with impact, increase your closing rates, build strong and lasting customer relationships, and over-all, create long-term rewards for you, your business, your team and your clients. Ready to fly?
Ditch outdated sales thinking and get 21st century selling techniques for 21st century sales volume:
Selling For Entrepreneurs helps the reader learn from people just like them -entrepreneurs - with passion and enthusiasm for the subject, but without the training or patience for traditional selling, who have lived through the rejections and knock-backs to tell the tale!
It details every aspect of the sales process, from planning to presentation to closing. As well as learning nuts and bolts of selling, youll find out how to:
Are you responsible for devising the strategy for your business unit? Want to make sure you have a smart, achievable and effective strategy but not sure where to start? This book gives you strategy in a nutshell. Everything you need to know to assess your business unit and build an effective strategy for future profitability is here. The core of the book is a step-by-step guide to strategy that coaches the reader through key questions such as:
* How do you increase profits quickly?
* Who are we and what do we do?
* How good is your competitive position?
* Is this a good industry to be in?
* What do your customers think?
* How do you organize and realize your new strategy?
There is no wallowing around in abstract theory: this is a highly practical guide to developing real strategy. Two business cases, with all the complicated nitty gritty of the real world, are threaded through the text to bring the concepts and techniques discussed to life. The first follows the voyage of strategy development and discovery taken by a large American tea company; the second describes a globally operating manufacturing business which carries out a so-called 'bottom-up' business analysis.
To further enhance the book's application potential, it can be used in conjunction with a specially-developed and customisable software that allows you to generate information and graphs from your own business data - samples of this are available free to readers on the book's companion website.
This is a practical and essential guide for anyone contemplating establishing their own business. Johnson captures all the key elements which allow a successful transition and is very clear about what can send you off track. Grounded in common-sense and humour.
Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership
I wish this book had been available when I began my independent career. Theres only one word for it PRICELESS!!!
Shay McConnon, psychologist, trainer, coach and mentor
Chances are that if you've picked up this book you are at least thinking about taking the big step of going it alone. Well, you've come to the right place. This book is about both getting you ready to be a successful independent consultant and, once you're set, developing your business and staying the course. Many go-it-alone consultants fail within two years, so if you're serious about becoming a successful independent you'll need all the help you can get. Smarter Consulting offers you practical, hands-on advice from people who've been there and who have survived to tell the tale.
The first step is to decide if you're cut out for independent consultancy. To help you with this critical decision, Smarter Consulting talks you through what's really involved and has a self-assessment quiz to check out your suitability. While you may be an expert in your chosen specialist field, when you're working for yourself you have to be good at a whole lot of other things too. So once you've decided to go for it, Mike Johnson, himself an independent consultant for over 20 years, talks you through everything you need to do to get started, from the planning phases, to selling your business offer, to setting up your own office.
You're bound to have a lot of questions, such as:
· How do I market myself?
· How can I get repeat business from my clients?
· How do I win new clients?
· What should I charge and what do I need to do to make sure I get paid on time?
· When can I put my prices up?
· Can I work from home?
· How much will I need to invest?
· How shall I organise my time?
The answers to all these and more are here. If you never want to work for somebody else again, you need Smarter Consulting.
Harness the Power of Social Networking to Promote Innovation and Drive Growth
Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation-by using social networking to build thriving communities of employees, partners, and customers.
Business leaders and strategists can drive immense value from social networking "inside the firewall." Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.
Whatever your industry, you'll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today's most promising social technologies-from wikis and blogs to knowledge clouds.
Innovation is the lynchpin of business success. And so it is for national and international security as well. This book looks at the most highly successful innovation machine in the world; a little known classified high tech unit in Israeli Intelligence know as 8-200. Its charter is to develop technologies and solutions, customized and suited to the unique challenges of fighting terrorism and endless war. An amazing story of intrigue and thrill, it shows how ideas can be developed by any organization that leapfrog the innovations of yesterday. It is a business book wrapped in a spy thriller; a great read with a message for the rest of us business people. Written by former TIME magazine and Business 2.0, journalist Stacy Perman.
I wish this book had been available when I began my independent career. Theres only one word for it PRICELESS!!!
-Shay McConnon, psychologist, trainer, coach, magician and mentor
Grounded in common-sense and humour and very clear about what can send you off track.
- Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership
"AMUST read, for anyone thinking about life outside the organisation
- Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant
HOW TO WORK FOR YOURSELF AND MAKE IT WORK
Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once youre up and running.
See the books website at www.pearson-books.com/startinguponyourownfor up-to-the minute financial and tax information for small businesses and the self-employed.
IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED STARTING UP ON YOUR OWN!
Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. Starting Up On Your Own covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course.
If youre not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle.
Youre probably an expert in your chosen field. Thats great: youll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. Starting Up On Your Own covers everything you need to do to make money and survive as an independent.
* Where do I start?
* How should I market myself?
* How can I get repeat business from my clients?
* How do I win new clients?
* What should I charge and what do I need to do to make sure I get paid on time?
* When can I put up my fees? (And when shouldnt I?)
* Can I work from home?
* How much will I need to invest?
* Should I hire someone else to work for me?
* How shall I organise my time?
The answers to all these questions and more are right here. What are you waiting for?
Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public organizations The author of eleven books on business and management issues, including Winning the People Wars, Talent Magnet and The New Rules of Engagement, Mike also developed a series of World of Work studies for the Financial Times and The Economistand for many international corporations and consulting firms. A frequent speaker at conferences and seminars around the globe, he is the founder and chairman of the independent global think-tank the FutureWork Forum (www.futureworkforum.com). Oh, yes, hes also quite good at working for himself!
This book will target the specific needs of Business and Management students to ensure that these students get the most relevant and most useful study skills advice possible. Offering valuable guidance to the core areas of practical and transferable skills needed specifically by Business and Management students, this book provides advice in a relevant and targeted way to help students assess their own performance, identify areas for improvement and see a real progress in their development.
Sumantra Ghoshal on Management represents Ghoshal's twenty-year intellectual odyssey to challenge the underpinnings of management thought; to expose, rework and replace the foundation stones of management thinking. Exploring his key ideas, and reflecting his genius for collaboration along the way, this book shows how he had become a force for good in the world of management.
"This book celebrates a great mind, a great spirit, and a dear friend." Henry Mintzberg
"Ghoshal, a management guru, was not just a man of boundless energy and inventiveness; he also married the theoretical and the pragmatic in a way that is rare in the world of management literature." The Economist
"Sumantra Ghoshal was a brilliant and original thinker in a field which needs more of them. He used his intellect to understand organisations and to help managers to make them better places to work and greater forces for good" The Guardian
The death of Sumantra Ghoshal in 2004 denied management thinking of one of its most innovative and influential thinkers.
As much as the quality of his ideas, it was Sumantra Ghoshal's approach to research that marked him out as exceptional. He was a rare combination of idealist, contrarian and intellectual, and it was the interplay between these attributes that allowed him to make such an influential mark on the practice of management. He saw the world as it could be, rather than as it was.
The scope of his work spanned the worlds of strategy, organisation and above all, management. He drew on the fields of economics, sociology, philosophy and psychology to ask profound questions about the nature of management thinking and the reality of management action. What is the role of the organisation in shaping human activity, and indeed the role of the corporation in modern society? What is the role of management theory, and the business schools that teach it, in framing the behaviour of managers? What does it mean to manage with energy, purpose and responsibility?
These are questions that have never been more pertinent to managers everywhere, and the answers contained in the work of Sumantra Ghoshal reveal a defining view of management as a force for good.
Sumantra Ghoshal on Management articulates a purpose for corporations as versatile and creative amplifiers of human will and effort across natural and cultural boundaries. A purpose for managers as responsible and reflective leaders, and a role for management theory as the genuine root of positive and purposeful management behaviour. At the heart of this work is the view that better management theory can create better management practice
This unique collection brings together some of Sumantra Ghoshal's most influential work; on managing across borders, managing and the corporation and a positive new management agenda, and some of his most innovative collaborators; including Christopher Bartlett, Henry Mintzberg, Lynda Gratton, Peter Moran and Nitin Noria. Here you can find his defining contributions to management thinking in The Sloan Management Review, Harvard Business Review, Academyof Management ReviewandCalifornia Management Review, drawn together with original commentaries by leading management thinkers.
We hope that Sumantra Ghoshal on Management will stand as a companion to a challenging and insightful body of management thought, and in commemoration of one the most inspiring and thoughtful management writers of his generation. In every sense, a force for good.
"Sumantra Ghoshal was one of a small handful of management thinkers who could speak with equal authority to the world of business and the world of academia. His ideas were challenging, insightful and often heretical, and his impact on field of management was profound. This book captures the essence of Sumantra's work as well as his more recent ideas about the deep challenges facing management theory."
Laura Tyson, Dean, LondonBusinessSchool
"Sumantra Ghoshal was one of the past quarter century's most original and creative researchers in the field of management practice. This collection is a valuable resource that presents a challenging yet cohesive set of ideas that are testament to his importance as a provocatively original thinker in a world too often characterized by conventional wisdom and conformity."
Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration Emeritus, HarvardBusinessSchool
"Sumantra Ghoshal changed the way we understand organizations and the people who populate them. In March 2004 he passed away in the midst of creating a sustained argument about the role of purpose in organizations and the natural of human goodness. This important book captures the highlights of a lifetime of work and creates a foundation from which scholars and practicing managers can craft their own purpose."
Professor Lynda Gratton, LondonBusinessSchool
Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. It's not a subtle difference, but a huge competitive edge.
The authors, recruitment leaders in the world's most competitive industries, first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. You'll learn how to develop and implement a world-class talent plan that aligns with your business objectives, and define metrics to track and optimize its success. Discover how candidates are using technology to evaluate new opportunities, benchmark their compensation, and create new back-channels of communication about worklife at your company and your competitor's. Maximize these new technologies to grow your Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack.
When you think about it, being a manager means constantly having to make decisions. Who should you hire? What should your budget be? How should you handle this project? And even more critically, what should you do today? Decision making is one of those core skills that is assumed but rarely taught. Yet it is a complex behaviour and understanding more about how we do it and how we can use more effective decision making techniques, will pay dividends in any manager's day-to-day life.
The Art of Decisions will ensure you have the skills to make better decisions every time. The book combines business case studies, lessons from poker, the learning from 500 years of probability and game theory, and decades of psychological research to convey powerful messages about decision making in business. It distils the meaning of good business judgement and highlights the subjective influences that haunt all decision makers, showing you how to recognise them and deal with them.
Written for the time-starved business manager, The Art of Decisions will have a universal appeal as it applies to all business sectors and any manager, from the newly promoted team leader to the experienced international CEO. No other book on the market addresses the fundamental issues of business decision making. The Art of Decisions plugs that gap.
An indispensable directory, a private pocket concierge, for the business traveler who is serious about staying productive on the road.
"If you are the sort of person who would love to start a business of your own but have not yet dared to take the plunge because you have no idea of where to start, The Entrepreneurs Book of Checklists could go a long way to reducing the sense of panic and introducing some clarity and order into your life when you need it most."
The Sunday Times
Easy to navigate and simple to read, The Entrepreneur's Book of Checklists is not written to be read froom cover to cover, more to become an invaluable source of reference at every stage of the small business journey. As important as an evangelist's bible, or a car mechanic's workshop, this book will be used, heavily bookmarked and become a much worn friend.
Each checklist is backed up by supporting advice or a real life case study - see how the tips have already helped someone just like you.
New to this edition:
The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to:
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved.
The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness.
Part of The Truth About Series, each title aims to cover an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking aha as you read each page.
The Truth and nothing but The Truth.
The Truth About Managing Brands brings together 52 'truths' to successfully manage and build brands in any industry or market environment.
Leading brand researcher Brian D. Till reveals how
to:
define your brand promise
name and position new brands
determine when, if, and how to reposition existing brands
package products to support your brands
manage the retail experience
even measure the power of brands and the effectiveness of campaigns.
Along the way, the book reveals how to avoid the disastrous branding blunders too many companies make: mistakes in research, promotion, advertising, brand extension, segmentation, market share strategies, and more.
Part of the successful Truth About Series. Each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking aha as you read each page.
The Truth and nothing but The Truth.
Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action.
In The Truth About What Customers Really Want , world-renowned customer behaviourexpert Michael R. Solomon brings togetherthe 50 absolutely crucial facts and insightsyou must know to successfully attract andkeepprofitable customers.
Solomon reveals:
how changing gender roles are impacting marketing
how to shape your brand's personality
market by lifestyle
build brand communities and consumer tribes
how to generate low-cost buzz via guerrilla and viral marketing.
Unlike some books on customer behaviour, this one's simple to use, up-to-date, and complete.
Michael Solomons The Truth About What Customers Want contains great insights into consumer behaviour and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating todays technology-driven world.
Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
Everything you need to know to green your business and grow your profit.
. The truth about what climate change means for your business
. The truth about running lean and green
. The truth about future proofing your business
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.
"This little book is inspiring in its range and practicality-not just for CEOs, but for every member of the enterprise.an exceptionally useful guide for 'going green' at any scale of enterprise."
CHIP CONLEY, CEO, Joie de Vivre Hospitality
"In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward."
JOEL MAKOWER, Executive Editor, GreenBiz.com
Introduction ix
Part I: The Truth About Green Business
TRUTH 1: What is a green business? 1
TRUTH 2: Why green your business? 5
TRUTH 3: How to approach greening your business 9
TRUTH 4: Why now? 13
TRUTH 5: Climate change and your business 17
Part II: The Truth About Green Strategy
TRUTH 6: Profit and purpose 23
TRUTH 7: How green is good enough? 27
TRUTH 8: Green regulations 31
Part III: The Truth About Green Operations
TRUTH 9: Secrets hiding in plain sight 35
TRUTH 10: Eco-efficiency: Good for business and the environment 39
TRUTH 11: Waste? Not! Eliminating non-product 43
TRUTH 12: EcoAudits can guide your course 47
TRUTH 13: Running lean and green 53
TRUTH 14: Carbon footprinting 57
TRUTH 15: Reducing your carbon footprint 63
Part IV: The Truth About Green Marketing
TRUTH 16: Green branding and messaging 67
TRUTH 17: Creating strong EcoLabels 71
TRUTH 18: Green marketing claims 77
TRUTH 19: Reaching conscious consumers 81
Part V: The Truth About Green Products and Services
TRUTH 20: What makes a product green? 85
TRUTH 21: Product take-back 89
TRUTH 22: Product to service 93
TRUTH 23: What makes a service green? 97
Part VI: The Truth About Green Design
TRUTH 24: Biomimicry-learning from life
TRUTH 25: Reducing your product footprints 105
TRUTH 26: Cradle to cradle 109
TRUTH 27: Design with nature 113
TRUTH 28: Innovation is at the heart of greening 117
Part VII: The Truth About Green Procurement
TRUTH 29: Environmentally preferable purchasing 121
TRUTH 30: Supply chain management and partnerships 125
TRUTH 31: Supplier scorecards 129
TRUTH 32: Clearing the rising bar 133
Part VIII: The Truth About Green Buildings
TRUTH 33: LEED standards for green buildings 137
TRUTH 34: The cost of green building 141
TRUTH 35: Green buildings improve productivity 145
TRUTH 36: Integrative design for green building 149
Part IX: The Truth About Green IT
TRUTH 37: Computers and electronics 153
TRUTH 38: Creating more effi cient data centers 157
TRUTH 39: How IT can drive greening 161
Part X: The Truth About Green Management
TRUTH 40: Engaging employees 165
TRUTH 41: Engaging stakeholders 169
TRUTH 42: Keeping score 173
TRUTH 43: Employee incentives 177
TRUTH 44: Environmental management systems 181
Part XI: The Truth About Green Finance
TRUTH 45: Profit, value, and risk 185
TRUTH 46: Reality-based accounting 189
TRUTH 47: Investing in green and attracting green investment 193
TRUTH 48: Carbon trading and offsets 197
TRUTH 49: Fiduciary duty 201
Part XII: The Truth About Green Futures
TRUTH 50: Certainty in the face of uncertainty 207
TRUTH 51: Scenario planning 211
TRUTH 52: Future proofing 215
APPENDIX A: References 219
Acknowledgments 228
About the Author 229
Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.
APPENDIX B: Resources
For undergraduate and graduate management courses.
This text is a vehicle for classroom discussion on recent, ethical business cases; and how students can handle future ones in their careers.
Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.
Healthcare rationing is coming, with a vengeance. If you value your health, you'd better understand it--and be ready. In this book, one of the world's leading healthcare economists offers a hard-nosed analysis of today's soaring healthcare costs--and shows how it will feel to be at the mercy of a system that might choose not to cure you. Dranove previews the transition from today's ad hoc rationing to an era of "rational rationing," in which economic analysis of the value of human lives and specific treatments is both explicit and routine. He assesses the mixed results of rational rationing in Great Britain and Australia, where government decision-makers struggle with balancing science and politics, in the face of budgets that place a shockingly low value on life. You'll discover healthcare economists have learned to numerically score different diseases to determine which are most worth curing; even how to calculate the value of your own life in tomorrow's healthcare system. Finally, Dranove compares the track record of government-sponsored and market-based rationing, concluding that if rationing must come, it's best left to the market, where individuals can decide for themselves what their lives are worth.