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Barack, Inc.

Produktinfo

Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.

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Product Description

What can business leaders learn from Barack Obama's improbable victory?  A great deal, says this brief, readable book,  which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed.  Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small.  But his triumph was also to use social networking to create a vast online community that has changed politics forever.  And that's precisely what businesses need to do.  In a soundbyte, Obama's threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country.  None of these goals are as simple as they sound.  Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. "Change" has become a tired political cliché, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years.  And he himself embodied that change.  "We are the ones we've been waiting for," he told his rallies.  "We are the change we seek. . . . Let's go change the world." Just so, says this important book, business leaders must embrace change and become the change they offer.  Only then will their constituencies -- shareholders, employees, suppliers, customers -- follow them to achieve it.  But having done that, their companies will have become communities -- and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century.

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Features + Benefits

The Obama campaign as a world-class business: lessons that every enterprise can use to profit!  

• Winning Obama campaign strategies, tactics, and innovations you can apply in areas ranging from branding to leadership style and employee engagement.
• How Obama used social networking to mobilize millions around a powerful message and how your business can use it, too!
• By two of the world's leading experts in business social networking.

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Backcover

What can business leaders learn from Barack Obama's improbable victory?  A great deal, says this brief, readable book,  which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed.  Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small.  But his triumph was also to use social networking to create a vast online community that has changed politics forever.  And that's precisely what businesses need to do.  In a soundbyte, Obama's threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country.  None of these goals are as simple as they sound.  Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. "Change" has become a tired political cliché, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years.  And he himself embodied that change.  "We are the ones we've been waiting for," he told his rallies.  "We are the change we seek. . . . Let's go change the world." Just so, says this important book, business leaders must embrace change and become the change they offer.  Only then will their constituencies -- shareholders, employees, suppliers, customers -- follow them to achieve it.  But having done that, their companies will have become communities -- and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century.

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