FutureThink
Autor: Edie Weiner, Arnold Brown
ISBN: 978-0-1370-1001-1
Verlag: PrenticeHall_UK
Umfang: 304 Seiten
Preis: € 26,04 [D]
Jahr: 17.3.2009
Sprache: Englisch
Versand innerhalb von 10 bis 14 Tagen.
Versandkostenfrei in Deutschland, Österreich, Liechtenstein
und in der Schweiz
Produktinfo
In The Untrapped Mind, two leading futurists reveal the breakthrough thinking techniques they've developed to liberate the mind from its old assumptions, and sensitize it to the earliest signals of change. Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, to see the big picture. Learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today'. The authors show how a football game can help clarify priorities in attracting and retaining customers; how the history of railroads can put the Internet into perspective; how the 'Law of LargeNumbers' helps one recognize the drivers behind such powerful forces as deviancy and terrorism; and much more.
Product Description
In The Untrapped Mind, two leading futurists reveal the breakthrough thinking techniques they've developed to liberate the mind from its old assumptions, and sensitize it to the earliest signals of change. Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, to see the big picture. Learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today'. The authors show how a football game can help clarify priorities in attracting and retaining customers; how the history of railroads can put the Internet into perspective; how the 'Law of LargeNumbers' helps one recognize the drivers behind such powerful forces as deviancy and terrorism; and much more.
Features + Benefits
Throw away blinders, learn to anticipate change -- and ride it to unprecedented success.
- Train the brain to see what's really happening -- and what's most likely to happen next.
- Overcome the denial that prevents you from acting on what you've learned about the future.
- By two world-renowned consultants who've helped more than 300 enterprises (including Merck, 3M, ARCO and Coca-Cola) predict and prepare for the future.
Backcover
In The Untrapped Mind, two leading futurists reveal the breakthrough thinking techniques they've developed to liberate the mind from its old assumptions, and sensitize it to the earliest signals of change. Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, to see the big picture. Learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today'. The authors show how a football game can help clarify priorities in attracting and retaining customers; how the history of railroads can put the Internet into perspective; how the 'Law of LargeNumbers' helps one recognize the drivers behind such powerful forces as deviancy and terrorism; and much more.
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