Business in Action
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Produktinfo
For courses in Introduction to Business.
Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.
Features + Benefits
<>For courses in Introduction to Business.
Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.
How do you incorporate the latest news into your classroom? How do you find stories that relate to weekly lectures?
Business in Action Real-Time Updates -This unique, new electronic update service has been created by the authors that uses web and newsfeed technologies to provide instructors with the latest business events and trends in real-time.
- The authors provide weekly online updates to key content areas, so students can learn about the latest news or major event pertaining to a particular aspect of a chapter.
- Podcasts are available for download from the site with accompanying Power Points for instructors as events occur.
- Newsfeeds are tied directly to the textbook, so the online content is an integral part of the text itself, not just an end-of-chapter exercise.
What tools do you use to simplify the assessment experience and improve remediation experience for students?
MyIntroBusinessLab provides a rich set of course materials for both students and instructors.
For Instructors:
- Less time grading, more time teaching! With the powerful Homework and Test Manager, it's easy to create, import, and manage online homework assignments, quizzes, and tests.
- Automatically track student progress. Comprehensive gradebook tracking lets you monitor your students' results.
- Manage multiple sections. MyIntroBusinessLab Coordinator Courses help you manage multiple sections and work with multiple TA's.
For Students:
- Unlimited opportunities for practice and mastery. Homework and practice sets are correlated to the textbook with feedback if they enter an incorrect answer.
- Create a self-paced learning plan. This tool generates a personalized study plan for each student based on his or her test results.
What strategies do you use to simplify teaching, promote active learning, and stimulate critical thinking?
Business in Action, 4/e offers a complete set of pedagogical features:
- Previewing: Each chapter begins with learning objectives and an opening vignette featuring a company facing a critical challenge involving business concepts students will learn.
- Developing: Chapters develop, explain, and elaborate on course material with a concise, carefully organized presentation of textual and visual material.
- Enhancing: Compelling examples from a carefully chosen selection of companies bring business concepts to life.
- Reinforcing: An extensive array of questions, exercises, and activities help students "take ownership" of chapter principles through review, analysis, and application.
This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.
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