Business, (International Edition)
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Produktinfo
This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments-economic, social, and political-re-shaping some long-established business practices.
Features + Benefits
Chapter-end Exercising Your Ethics exercises -Describe an ethical dilemma and conclude with questions that focus on how to approach and resolve these ethical challenges.
~Invites students to resolve an ethical situation relating directly to the topics from that chapter.
"Say What You Mean" features-Emphasizes students' need to communicate effectively both orally and in writing, across cultures.
~Sensitizes students to cultural differences and prepares them to address the needs of other countries.
Self-check assessment exercises-Introduced at three points within the chapter, and all answers presented in back of book with a specific page reference.
~Tests students' understanding of core concepts .
Internet field trips-Two-part Internet activities take students inside real world companies to explore how these companies conduct business. Starting in the middle of the chapter, after students have become acquainted with the fundamentals, students begin a focused, hands-on exploration of a real world organization.
~Provides students with an interactive experience; the exercise continues online with more detailed questions. Final answers can be checked online at http://www.prenhall.com/griffin.
"On Location" videos & exercises-Twenty custom videos linked to chapter-end exercises. The unique structure and format of these videos include: 1) a moderator sets the scene; 2) concepts unfold in a case study; 3) the moderator recaps core issues as the video pauses for additional in-class discussion; 4) the video concludes with answers to the in-class discussion questions.
~Helps students see how real-life businesses and the people who run them apply fundamental business principles on a daily basis.
*This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.
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