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Business in Action, (United States Edition)

 

Produktinfo

Courses in Introduction to Business

 

This text's user-friendly format, manageable length, and up-to-date real world examples enable students to experience business firsthand. Business in Action takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work. This exciting text offers numerous resources to simplify teaching, promote active learning, and stimulate life-long critical thinking skills.

 

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Features + Benefits

Most engaging, student friendly materials - Business in Action lets students experience business firsthand through a variety of highly involving activities, and real-life examples that no other text can match. 

 

·       This text features a broad selection of companies that students will be able to relate to: e.g. Apple iTunes p. 2 & 22, Patagonia Gears p. 39 & 58, Papa John's p. 114 & 132, eBay p. 149 etc. etc. Please also see the company index on page 471.

 

·       Student friendly layout with Eye-catching graphics: This text has been designed to appeal to entry level freshmen. The text uses an open design, uses primary colors, bold headings, crisp tables and charts as well as lots of photos.

 

·       Manageable length: This text's 14 chapters were designed around a 15 week semester with 1 week of testing.

 

·       Conversational tone: Court Bovee and John Thill are masters at textbook writing having authored bestselling textbooks in Business Communication and Introduction to Business for over 20 years. The authors use an engaging, student friendly, conversational writing style.

 

·       Fun and engaging features such as Learning from Business Blunders p. 282 on Hallmark, Technologies That Are Revolutionizing Business p. 322 on Individualized Advertising, Business Buzz p. 321 on Phishing, Personal Finance: Getting Set for Life pp. 400 - 415 take students through an engaging journey of the fundamentals.

 

·       Extensive & robust End-of-Chapter Materials: Bovee provides you and your students with the most comprehensive and robust set of review, practice questions, activities both online and in teams of any Introduction to Business text on the market today.

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NEW - A.I.M.E. (Annotated Instructors Media Edition)-Thumbnail tabs at the beginning of each chapter put our entire media package at your fingertips. For each section's learning objective we've highlighted available teaching resources such as videos, presentation resource and OneKey student resources. Quickly find additional activities for an interactive classroom experience.

• This is a HUGE time saver is a perfect organizational tool for class prep - all in one place.

NEW - Instructor's Resource Center CD-ROM-All Instructor Resources in one place. Provides an interactive library of presentation and classroom resources, including OneKey online courses in WebCT, Blackboard, and CourseCompass, electronic test generator, instructor's manual, test item file, and all art files from the text.

• Allows instructors to collect images from the text most relevant to their teaching interests, edit them to create powerful class lectures, copy them to their own computer's hard drive and/or upload them to an online course management system.

NEW - "OneKey" Website-This exciting new text website provides a robust, turnkey solution for instructors and students.

• Encourages students to actively use quizzing, section summaries, learning activities, hot links for websites mentioned throughout the text, Research Navigator and student PowerPoints to prepare for class and tests. With an access code card students are able to view additional student tools such as the eBook, an English/ Spanish Business Terms Glossary, In the News articles, and additional quizzes.

• The instructor has full access to all student resources, all electronic instructor's resources as well as the following course management capabilities of this all-in-one media resource: Online graded homework with grade book, Online quizzing capabilities, communication tools, ability to customize the online textbook for the students to read.

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

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