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Business Essentials, (United States Edition)

 

Produktinfo

For courses in Introduction to Business.

This number-one brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business students needs to understand. Including all the functional areas of business, the focus on practical skills, knowing the basics and highlighting important developments in business makes for a brief book but a rich experience.

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Features + Benefits

• NEW - A.I.M.E. (Annotated Instructors Media Edition)-Thumbnail tabs at the beginning of each chapter put our entire media package at your fingertips. For each section's learning objective we've highlighted available teaching resources such as videos, presentation resource and OneKey student resources. Quickly find additional activities for an interactive classroom experience.

  • This is a HUGE time saver is a perfect organizational tool for class prep - all in one place.

• NEW - Instructor's Resource Center CD-ROM-All Instructor Resources in one place. Provides an interactive library of presentation and classroom resources, including OneKey online courses in WebCT, Blackboard, and CourseCompass, electronic test generator, instructor's manual, test item file, and all art files from the text.

  • Allows instructors to collect images from the text most relevant to their teaching interests, edit them to create powerful class lectures, copy them to their own computer's hard drive and/or upload them to an online course management system.

• NEW - "OneKey" Website-This exciting new text website provides a robust, turnkey solution for instructors and students.

  • Encourages students to actively use quizzing, section summaries, learning activities, hot links for websites mentioned throughout the text, Research Navigator and student PowerPoints to prepare for class and tests. With an access code card students are able to view additional student tools such as the eBook, an English/ Spanish Business Terms Glossary, In the News articles, and additional quizzes.

  • The instructor has full access to all student resources, all electronic instructor's resources as well as the following course management capabilities of this all-in-one media resource: Online graded homework with grade book, Online quizzing capabilities, communication tools, ability to customize the online textbook for the students to read.

• NEW - New Custom Videos-Video segments tied directly to the video cases in each chapter as well as 16 additional, topically oriented video segments covering hot issues that reinforce fundamental business concepts.

• Completely updated-All classic features that made it the #1 best-seller are fully updated, including: opening vignettes, Building Your Business Skills, Exercising Your Ethics, Crafting Your Business Plan and Video exercises.

  • Gives students the most up-to-date text available, with relevant, timely practice opportunities.

• NEW - "Say What You Mean" business communication boxes.-This new feature emphasizes that students need to communicate effectively both orally and in writing, across cultures.

  • Sensitizes students to cultural differences and prepares them to address the needs of other countries.

• NEW - Self-Check Questions-Special self-check assessment exercises are introduced at 3 points in the chapter allowing students to review core concepts presented in the chapter.

  • Helps students review their understanding of core concepts presented before moving on to study further materials.

• NEW - Entrepreneurship and New Ventures-Noteworthy examples of a creative undertaking are featured in each chapter that emphasize the significance of identifying new opportunities and taking risks, whether for starting new businesses or for moving an existing company into new markets.

  • Emphasizes for students that in today's world, you need to be both entrepreneurial and intrapreneurial.

• NEW - Internet Field Trips-These two-part exercises, focused on real world organizations, begin on the back of the A.I.M.E. tab insert.

  • For instructors who would like to provide their students with an interactive learning experience these activities are continued online with more detailed questions. Final answers can be checked online at www.prenhall.com/ebert

• NEW - Planning For Your Career-Includes directed, detailed career planning activities.

  • Helps students tie the content of each textbook part to their career planning efforts.

• NEW - Three-fold Key Term review.-All key terms are defined in the text margin, an new section at the end of each chapter collects all key terms and refers students to the page on which they appear. An alphabetized glossary at the end of the book provides collects all key terms from the textbook.

  • Helps students review and study major topics in each chapter.

• Two-Part Case Vignettes.

  • Gives students real world examples for relevance and learning retention.

• End-of-chapter "Exercising Your Ethics" feature.

  • Invites students to resolve an ethical situation relating directly to the topics from that chapter.

• Video Cases-Contains an engaging video exercise with follow-up discussion questions and assignment material in each chapter; all are fully updated.

  • Provides students with exciting material, especially suitable for visual learners.

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