Gain a fundamental working knowledge about every aspect of the evolving business and the environment  through real world examples and practical skill-building tools.

For courses in Introduction to Business.

This  brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business students needs to understand. Including all the functional areas of business, the focus on practical skills, knowing the basics and highlighting important developments in business makes for a brief book but a rich experience.

This edition is packed full with more features and supplementary material.  New video exercises offer students the opportunity to see how real-life businesses, and the people who run them, apply fundamental business principles on a daily basis. Students and lecturers can also benefit from the exciting new companion website www.prenhall.com/Ebert

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